United Kingdom: Top 37 Baking Instagram Influencers

As of September 2026, infloo tracks 37 Instagram creators in the United Kingdom in the Baking category. Their median engagement rate is 0.42% (middle half: 0.24–1.35%), and the median account has 239K followers. Micro-influencers (10K–100K followers): 10 of 37; over 1M followers: 5. Highest engagement: @twinsinmykitchen (4.29%), @chefjocky (3.95%), @gracksnacks (3.02%).

Creators tracked: 37
Median ER: 0.42%
Middle half of ER: 0.24–1.35%
Median followers: 239K
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Gordon Ramsay @gordongram Followers: 19,472,058 • ER: 0.05% City of London Recipes Food & Beverages Food Desserts Cooking Baking Check Fake Followers Get contacts	Recipes Food & Beverages Food Desserts Cooking Baking	Followers 19,472,058	ER 0.05%	Country	City City of London	Check Fake Followers Get contacts
2	2 Jamie Oliver @jamieoliver Followers: 10,716,829 • ER: 0.14% City of London Recipes Food & Beverages Food Desserts Kids Food Baking Check Fake Followers Get contacts	Recipes Food & Beverages Food Desserts Kids Food Baking	Followers 10,716,829	ER 0.14%	Country	City City of London	Check Fake Followers Get contacts
3	3 Katarina Cermelj @theloopywhisk Followers: 2,398,497 • ER: 1.35% Oxford Food Desserts Cooking Organic Food Baking Vegan Food Check Fake Followers Get contacts	Food Desserts Cooking Organic Food Baking Vegan Food	Followers 2,398,497	ER 1.35%	Country	City Oxford	Check Fake Followers Get contacts
4	4 Harrison Webb @harrisonwebb97 Followers: 1,188,004 • ER: 0.72% City of London Recipes Food & Beverages Food Desserts Cooking Baking Check Fake Followers Get contacts	Recipes Food & Beverages Food Desserts Cooking Baking	Followers 1,188,004	ER 0.72%	Country	City City of London	Check Fake Followers Get contacts
5	5 Izabella Jakubec @shicocooks Followers: 1,162,424 • ER: 0.4% City of London Recipes Food & Beverages Food Desserts Cooking Baking Check Fake Followers Get contacts	Recipes Food & Beverages Food Desserts Cooking Baking	Followers 1,162,424	ER 0.4%	Country	City City of London	Check Fake Followers Get contacts
6	6 Lucy @lucykatefrances Followers: 787,427 • ER: 0.1% Manchester Recipes Smoothies Organic Food Baking Soap Making Home DIY Check Fake Followers Get contacts	Recipes Smoothies Organic Food Baking Soap Making Home DIY	Followers 787,427	ER 0.1%	Country	City Manchester	Check Fake Followers Get contacts
7	7 Paul Hollywood @paul.hollywood Followers: 783,004 • ER: 1.15% Recipes Food Reviews Desserts Smoothies Baking Coffee Check Fake Followers Get contacts	Recipes Food Reviews Desserts Smoothies Baking Coffee	Followers 783,004	ER 1.15%	Country	City	Check Fake Followers Get contacts
8	8 Asda @asda Followers: 623,812 • ER: 0.03% Recipes Food Reviews Food Desserts Kids Food Baking Check Fake Followers Get contacts	Recipes Food Reviews Food Desserts Kids Food Baking	Followers 623,812	ER 0.03%	Country	City	Check Fake Followers Get contacts
9	9 Edd Kimber @theboywhobakes Followers: 566,131 • ER: 0.34% City of London Recipes Food & Beverages Food Desserts Cooking Baking Check Fake Followers Get contacts	Recipes Food & Beverages Food Desserts Cooking Baking	Followers 566,131	ER 0.34%	Country	City City of London	Check Fake Followers Get contacts
10	10 Paul Hollywood Bakes @paulhollywoodbakes Followers: 496,924 • ER: 1.7% Recipes Food Reviews Food Desserts Kids Food Baking Check Fake Followers Get contacts	Recipes Food Reviews Food Desserts Kids Food Baking	Followers 496,924	ER 1.7%	Country	City	Check Fake Followers Get contacts
11	11 Magda Gonczaruk @goodfooddiscoveries Followers: 458,455 • ER: 0.4% Manchester Recipes Food & Beverages Food Desserts Cooking Baking Check Fake Followers Get contacts	Recipes Food & Beverages Food Desserts Cooking Baking	Followers 458,455	ER 0.4%	Country	City Manchester	Check Fake Followers Get contacts
12	12 Clare @chefclaresmyth Followers: 372,137 • ER: 0.25% City of London Recipes Food & Beverages Food Cooking Organic Food Baking Check Fake Followers Get contacts	Recipes Food & Beverages Food Cooking Organic Food Baking	Followers 372,137	ER 0.25%	Country	City City of London	Check Fake Followers Get contacts
13	13 Beautiful cakes + desserts 🍭🍩 @euphoric_cakes Followers: 366,141 • ER: 0.09% Recipes Desserts Kids Food Baking Tea Home DIY Check Fake Followers Get contacts	Recipes Desserts Kids Food Baking Tea Home DIY	Followers 366,141	ER 0.09%	Country	City	Check Fake Followers Get contacts
14	14 Marcus Wareing @marcuswareing Followers: 335,175 • ER: 0.24% City of London Recipes Food & Beverages Food Desserts Cooking Baking Check Fake Followers Get contacts	Recipes Food & Beverages Food Desserts Cooking Baking	Followers 335,175	ER 0.24%	Country	City City of London	Check Fake Followers Get contacts
15	15 Sana Sodawala @sugarbase_ Followers: 319,947 • ER: 0.24% City of London Recipes Food Reviews Desserts Smoothies Baking Soap Making Check Fake Followers Get contacts	Recipes Food Reviews Desserts Smoothies Baking Soap Making	Followers 319,947	ER 0.24%	Country	City City of London	Check Fake Followers Get contacts
16	16 Andra Stefanescu @sourdough_explained Followers: 300,816 • ER: 0.37% City of London Recipes Desserts Cooking Organic Food Baking Vegan Food Check Fake Followers Get contacts	Recipes Desserts Cooking Organic Food Baking Vegan Food	Followers 300,816	ER 0.37%	Country	City City of London	Check Fake Followers Get contacts
17	17 Skye McAlpine @skyemcalpine Followers: 252,054 • ER: 0.92% Recipes Desserts Baking Coffee Tea Home DIY Check Fake Followers Get contacts	Recipes Desserts Baking Coffee Tea Home DIY	Followers 252,054	ER 0.92%	Country	City	Check Fake Followers Get contacts
18	18 Benjamina @bakedbybenji Followers: 241,066 • ER: 1.88% City of London Recipes Food Desserts Cooking Baking Vegan Food Check Fake Followers Get contacts	Recipes Food Desserts Cooking Baking Vegan Food	Followers 241,066	ER 1.88%	Country	City City of London	Check Fake Followers Get contacts
19	19 Cedric Grolet London @cedricgroletlondon Followers: 239,139 • ER: 1.72% City of Westminster Recipes Food & Beverages Food Desserts Baking Coffee Check Fake Followers Get contacts	Recipes Food & Beverages Food Desserts Baking Coffee	Followers 239,139	ER 1.72%	Country	City City of Westminster	Check Fake Followers Get contacts
20	20 Grack’s Snacks @gracksnacks Followers: 206,902 • ER: 3.02% City of London Recipes Food Desserts Kids Food Baking Vegan Food Check Fake Followers Get contacts	Recipes Food Desserts Kids Food Baking Vegan Food	Followers 206,902	ER 3.02%	Country	City City of London	Check Fake Followers Get contacts
21	21 Grackle @gracebooth97 Followers: 188,540 • ER: 1.91% City of London Recipes Food Reviews Food Desserts Kids Food Baking Check Fake Followers Get contacts	Recipes Food Reviews Food Desserts Kids Food Baking	Followers 188,540	ER 1.91%	Country	City City of London	Check Fake Followers Get contacts
22	22 Lindt UK @lindtuk Followers: 173,422 • ER: 0.27% Recipes Food Reviews Desserts Kids Food Baking Vegan Food Check Fake Followers Get contacts	Recipes Food Reviews Desserts Kids Food Baking Vegan Food	Followers 173,422	ER 0.27%	Country	City	Check Fake Followers Get contacts
23	23 Kimberly Espinel @thelittleplantation Followers: 160,319 • ER: 0.36% City of London Recipes Food Reviews Food Cooking Organic Food Baking Check Fake Followers Get contacts	Recipes Food Reviews Food Cooking Organic Food Baking	Followers 160,319	ER 0.36%	Country	City City of London	Check Fake Followers Get contacts
24	24 Adam Handling MBE @adamhandling Followers: 155,207 • ER: 0.42% City of London Recipes Food & Beverages Desserts Cooking Baking Coffee Check Fake Followers Get contacts	Recipes Food & Beverages Desserts Cooking Baking Coffee	Followers 155,207	ER 0.42%	Country	City City of London	Check Fake Followers Get contacts
25	25 Jamie Oliver Cookery School @jamieolivercookeryschool Followers: 138,588 • ER: 0.07% City of London Recipes Food & Beverages Food Desserts Cooking Baking Check Fake Followers Get contacts	Recipes Food & Beverages Food Desserts Cooking Baking	Followers 138,588	ER 0.07%	Country	City City of London	Check Fake Followers Get contacts
26	26 Charlotte Roberts 🍰🧁 @charleyshealth Followers: 133,959 • ER: 0.9% City of London Recipes Food Desserts Kids Food Baking Vegan Food Check Fake Followers Get contacts	Recipes Food Desserts Kids Food Baking Vegan Food	Followers 133,959	ER 0.9%	Country	City City of London	Check Fake Followers Get contacts
27	27 carol ravagnani @aliceandrosa Followers: 126,842 • ER: 0.66% City of London Recipes Desserts Baking Tea Home DIY Pottery Check Fake Followers Get contacts	Recipes Desserts Baking Tea Home DIY Pottery	Followers 126,842	ER 0.66%	Country	City City of London	Check Fake Followers Get contacts
28	28 Silvia Bifaro \| Food Photographer & Educator @silvia_bifaro Followers: 82,910 • ER: 0.9% City of London Recipes Food Reviews Food Desserts Cooking Baking Check Fake Followers Get contacts	Recipes Food Reviews Food Desserts Cooking Baking	Followers 82,910	ER 0.9%	Country	City City of London	Check Fake Followers Get contacts
29	29 Emma Duckworth @emmaduckworthbakes Followers: 74,939 • ER: 0.55% City of London Recipes Food Desserts Cooking Baking Vegan Food Check Fake Followers Get contacts	Recipes Food Desserts Cooking Baking Vegan Food	Followers 74,939	ER 0.55%	Country	City City of London	Check Fake Followers Get contacts
30	30 ManiLife • Peanut Butter @manilife_ Followers: 57,211 • ER: 0.22% City of London Recipes Food Desserts Organic Food Baking Vegan Food Check Fake Followers Get contacts	Recipes Food Desserts Organic Food Baking Vegan Food	Followers 57,211	ER 0.22%	Country	City City of London	Check Fake Followers Get contacts
31	31 Divine Chocolate @divinechocolateuk Followers: 45,721 • ER: 0.06% City of London Recipes Food Desserts Organic Food Baking Vegan Food Check Fake Followers Get contacts	Recipes Food Desserts Organic Food Baking Vegan Food	Followers 45,721	ER 0.06%	Country	City City of London	Check Fake Followers Get contacts
32	32 Andrea \| Easy Baking Recipes @movers_bakers Followers: 35,803 • ER: 0.37% Manchester Recipes Food Desserts Kids Food Baking Vegan Food Check Fake Followers Get contacts	Recipes Food Desserts Kids Food Baking Vegan Food	Followers 35,803	ER 0.37%	Country	City Manchester	Check Fake Followers Get contacts
33	33 James 'Jocky' Petrie @chefjocky Followers: 34,820 • ER: 3.95% City of London Recipes Food & Beverages Food Cooking Baking Vegan Food Check Fake Followers Get contacts	Recipes Food & Beverages Food Cooking Baking Vegan Food	Followers 34,820	ER 3.95%	Country	City City of London	Check Fake Followers Get contacts
34	34 The Roux Scholarship @roux_scholarship Followers: 28,369 • ER: 0.95% Maidenhead Recipes Agriculture & Far... Food & Beverages Food Reviews Cooking Baking Check Fake Followers Get contacts	Recipes Agriculture & Far... Food & Beverages Food Reviews Cooking Baking	Followers 28,369	ER 0.95%	Country	City Maidenhead	Check Fake Followers Get contacts
35	35 𝙲𝚁𝙰𝙸𝙶𝙹𝟸𝟷𝟶𝟼 @craigj2106 Followers: 26,173 • ER: 2.15% City of London Recipes Food & Beverages Food Cooking Baking Restaurants & Bars Check Fake Followers Get contacts	Recipes Food & Beverages Food Cooking Baking Restaurants & Bars	Followers 26,173	ER 2.15%	Country	City City of London	Check Fake Followers Get contacts
36	36 Krissie Oldroyd Plantbased Blogger @fancyplantsfoodie Followers: 25,196 • ER: 1.35% Bristol Recipes Food Desserts Organic Food Baking Vegan Food Check Fake Followers Get contacts	Recipes Food Desserts Organic Food Baking Vegan Food	Followers 25,196	ER 1.35%	Country	City Bristol	Check Fake Followers Get contacts
37	37 Alicja Sieronski @twinsinmykitchen Followers: 16,629 • ER: 4.29% City of London Recipes Food Reviews Food Desserts Cooking Baking Check Fake Followers Get contacts	Recipes Food Reviews Food Desserts Cooking Baking	Followers 16,629	ER 4.29%	Country	City City of London	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in the United Kingdom Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Baking Instagram influencers in the United Kingdom?

By followers: @gordongram (19.5M), @jamieoliver (10.7M), @theloopywhisk (2.4M). By engagement rate: @twinsinmykitchen (4.29%), @chefjocky (3.95%), @gracksnacks (3.02%). Data: infloo, September 2026.

What is a typical engagement rate for Baking influencers in the United Kingdom?

The median is 0.42%; half of the 37 creators fall between 0.24% and 1.35%. Data: infloo, September 2026.

How many Baking influencers in the United Kingdom have under 100K followers?

10 of 37: 0 under 10K and 10 with 10K–100K followers.

How many Baking Instagram influencers does infloo track in the United Kingdom?

37 as of September 2026. The ranking shows all of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

How Do You Turn an Influencer Search Into a Shortlist You Can Send a Client?

Building a client-ready shortlist burns through four separate monthly allowances in infloo.io—searches, profile views, data-update requests and exports. The workflow that protects your scarcest allowances starts with filtering at the results table, then opens profiles only on survivors, and exports once in the format that matches who reads it.

How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide

Brazil's 50 largest Instagram accounts median 0.29% engagement—11th of 14 countries sampled. Platform choice is the largest lever: Brazil's biggest TikTok accounts median 8.98%, roughly 31x higher. Here's how to build a shortlist that survives review.

Building Long-Term Partnerships with Influencers: What Works and What Doesn’t

Many brands believe long-term influencer collaborations are the holy grail, but success requires careful partner selection, goal alignment, creative freedom and consistent communication. This article explores proven approaches, common pitfalls and real-world experience to help you decide whether long-term partnerships are right for your brand.