United Kingdom: Top 37 Baking Instagram Influencers

As of September 2026, infloo tracks 37 Instagram creators in the United Kingdom in the Baking category. Their median engagement rate is 0.42% (middle half: 0.24–1.35%), and the median account has 239K followers. Micro-influencers (10K–100K followers): 10 of 37; over 1M followers: 5. Highest engagement: @twinsinmykitchen (4.29%), @chefjocky (3.95%), @gracksnacks (3.02%).

Creators tracked
37
Median ER
0.42%
Middle half of ER
0.24–1.35%
Median followers
239K
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Recipes Food & Beverages Food Desserts Cooking Baking
Followers
19,472,058
ER
0.05%
Country
gb
City
City of London
2
Recipes Food & Beverages Food Desserts Kids Food Baking
Followers
10,716,829
ER
0.14%
Country
gb
City
City of London
3
Food Desserts Cooking Organic Food Baking Vegan Food
Followers
2,398,497
ER
1.35%
Country
gb
City
Oxford
4
Recipes Food & Beverages Food Desserts Cooking Baking
Followers
1,188,004
ER
0.72%
Country
gb
City
City of London
5
Recipes Food & Beverages Food Desserts Cooking Baking
Followers
1,162,424
ER
0.4%
Country
gb
City
City of London
6
Recipes Smoothies Organic Food Baking Soap Making Home DIY
Followers
787,427
ER
0.1%
Country
gb
City
Manchester
7
Recipes Food Reviews Desserts Smoothies Baking Coffee
Followers
783,004
ER
1.15%
Country
gb
City
8
Recipes Food Reviews Food Desserts Kids Food Baking
Followers
623,812
ER
0.03%
Country
gb
City
9
Recipes Food & Beverages Food Desserts Cooking Baking
Followers
566,131
ER
0.34%
Country
gb
City
City of London
10
Recipes Food Reviews Food Desserts Kids Food Baking
Followers
496,924
ER
1.7%
Country
gb
City
11
Recipes Food & Beverages Food Desserts Cooking Baking
Followers
458,455
ER
0.4%
Country
gb
City
Manchester
12
Recipes Food & Beverages Food Cooking Organic Food Baking
Followers
372,137
ER
0.25%
Country
gb
City
City of London
13
Recipes Desserts Kids Food Baking Tea Home DIY
Followers
366,141
ER
0.09%
Country
gb
City
14
Recipes Food & Beverages Food Desserts Cooking Baking
Followers
335,175
ER
0.24%
Country
gb
City
City of London
15
Recipes Food Reviews Desserts Smoothies Baking Soap Making
Followers
319,947
ER
0.24%
Country
gb
City
City of London
16
Recipes Desserts Cooking Organic Food Baking Vegan Food
Followers
300,816
ER
0.37%
Country
gb
City
City of London
17
Recipes Desserts Baking Coffee Tea Home DIY
Followers
252,054
ER
0.92%
Country
gb
City
18
Recipes Food Desserts Cooking Baking Vegan Food
Followers
241,066
ER
1.88%
Country
gb
City
City of London
19
Recipes Food & Beverages Food Desserts Baking Coffee
Followers
239,139
ER
1.72%
Country
gb
City
City of Westminster
20
Recipes Food Desserts Kids Food Baking Vegan Food
Followers
206,902
ER
3.02%
Country
gb
City
City of London
21
Recipes Food Reviews Food Desserts Kids Food Baking
Followers
188,540
ER
1.91%
Country
gb
City
City of London
22
Recipes Food Reviews Desserts Kids Food Baking Vegan Food
Followers
173,422
ER
0.27%
Country
gb
City
23
Recipes Food Reviews Food Cooking Organic Food Baking
Followers
160,319
ER
0.36%
Country
gb
City
City of London
24
Recipes Food & Beverages Desserts Cooking Baking Coffee
Followers
155,207
ER
0.42%
Country
gb
City
City of London
25
Recipes Food & Beverages Food Desserts Cooking Baking
Followers
138,588
ER
0.07%
Country
gb
City
City of London
26
Recipes Food Desserts Kids Food Baking Vegan Food
Followers
133,959
ER
0.9%
Country
gb
City
City of London
27
Recipes Desserts Baking Tea Home DIY Pottery
Followers
126,842
ER
0.66%
Country
gb
City
City of London
28
Recipes Food Reviews Food Desserts Cooking Baking
Followers
82,910
ER
0.9%
Country
gb
City
City of London
29
Recipes Food Desserts Cooking Baking Vegan Food
Followers
74,939
ER
0.55%
Country
gb
City
City of London
30
Recipes Food Desserts Organic Food Baking Vegan Food
Followers
57,211
ER
0.22%
Country
gb
City
City of London
31
Recipes Food Desserts Organic Food Baking Vegan Food
Followers
45,721
ER
0.06%
Country
gb
City
City of London
32
Recipes Food Desserts Kids Food Baking Vegan Food
Followers
35,803
ER
0.37%
Country
gb
City
Manchester
33
Recipes Food & Beverages Food Cooking Baking Vegan Food
Followers
34,820
ER
3.95%
Country
gb
City
City of London
34
Recipes Agriculture & Far... Food & Beverages Food Reviews Cooking Baking
Followers
28,369
ER
0.95%
Country
gb
City
Maidenhead
35
Recipes Food & Beverages Food Cooking Baking Restaurants & Bars
Followers
26,173
ER
2.15%
Country
gb
City
City of London
36
Recipes Food Desserts Organic Food Baking Vegan Food
Followers
25,196
ER
1.35%
Country
gb
City
Bristol
37
Recipes Food Reviews Food Desserts Cooking Baking
Followers
16,629
ER
4.29%
Country
gb
City
City of London

Frequently asked questions

Who are the top Baking Instagram influencers in the United Kingdom?

By followers: @gordongram (19.5M), @jamieoliver (10.7M), @theloopywhisk (2.4M). By engagement rate: @twinsinmykitchen (4.29%), @chefjocky (3.95%), @gracksnacks (3.02%). Data: infloo, September 2026.

What is a typical engagement rate for Baking influencers in the United Kingdom?

The median is 0.42%; half of the 37 creators fall between 0.24% and 1.35%. Data: infloo, September 2026.

How many Baking influencers in the United Kingdom have under 100K followers?

10 of 37: 0 under 10K and 10 with 10K–100K followers.

How many Baking Instagram influencers does infloo track in the United Kingdom?

37 as of September 2026. The ranking shows all of them, sorted by followers.

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