United States: Top 50 Fragrance Instagram Influencers

As of September 2026, infloo tracks 95 Instagram creators in the United States in the Fragrance category. Among the 50 largest by followers, the median engagement rate is 0.46% (middle half: 0.14–1.87%), and the median account has 1.3M followers. Over 1M followers: 32 of 50. Highest engagement: @maria.themarias (25.03%), @callistarum (13.73%), @billieeilishfragrances (6.95%).

Creators tracked: 95
Median ER (top 50): 0.46%
Middle half of ER (top 50): 0.14–1.87%
Median followers (top 50): 1.3M
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 Olivia Rodrigo @oliviarodrigo Followers: 39,480,622 • ER: 5.94% Salt Lake City Headphones Sex & Sexuality Social Clubs Smoothies Restaurants & Bars Fragrance Check Fake Followers Get contacts	Headphones Sex & Sexuality Social Clubs Smoothies Restaurants & Bars Fragrance	Followers 39,480,622	ER 5.94%	Country	City Salt Lake City	Check Fake Followers Get contacts
2	2 camila mendes @camimendes Followers: 23,444,784 • ER: 0.5% New York City Shopping & Fashio... Kids Fashion Lingerie & Intimates Formal Wear Smoothies Fragrance Check Fake Followers Get contacts	Shopping & Fashio... Kids Fashion Lingerie & Intimates Formal Wear Smoothies Fragrance	Followers 23,444,784	ER 0.5%	Country	City New York City	Check Fake Followers Get contacts
3	3 Sephora @sephora Followers: 22,774,576 • ER: 0.02% Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance	Followers 22,774,576	ER 0.02%	Country	City	Check Fake Followers Get contacts
4	4 Tarte Cosmetics @tartecosmetics Followers: 10,133,296 • ER: 0.03% Key Largo Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance Check Fake Followers Get contacts	Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance	Followers 10,133,296	ER 0.03%	Country	City Key Largo	Check Fake Followers Get contacts
5	5 SWAROVSKI @swarovski Followers: 8,949,041 • ER: 0.04% New York City Jewelery Jewellery Making Accessories Fragrance Magical Crystals Nails Check Fake Followers Get contacts	Jewelery Jewellery Making Accessories Fragrance Magical Crystals Nails	Followers 8,949,041	ER 0.04%	Country	City New York City	Check Fake Followers Get contacts
6	6 Bath & Body Works @bathandbodyworks Followers: 7,556,887 • ER: 0.02% Beauty Health Beauty Tips & Hacks Smoothies Fragrance Organic Beauty Soap Making Check Fake Followers Get contacts	Beauty Health Beauty Tips & Hacks Smoothies Fragrance Organic Beauty Soap Making	Followers 7,556,887	ER 0.02%	Country	City	Check Fake Followers Get contacts
7	7 Tyra Banks @tyrabanks Followers: 7,248,865 • ER: 0.23% Santa Monica Shopping & Fashio... Kids Fashion Sex & Sexuality Lingerie & Intimates Fashion Trends Fragrance Check Fake Followers Get contacts	Shopping & Fashio... Kids Fashion Sex & Sexuality Lingerie & Intimates Fashion Trends Fragrance	Followers 7,248,865	ER 0.23%	Country	City Santa Monica	Check Fake Followers Get contacts
8	8 Toni Braxton @tonibraxton Followers: 4,775,260 • ER: 0.73% New York City Romantic Relation... Sex & Sexuality Lingerie & Intimates Formal Wear Smoothies Fragrance Check Fake Followers Get contacts	Romantic Relation... Sex & Sexuality Lingerie & Intimates Formal Wear Smoothies Fragrance	Followers 4,775,260	ER 0.73%	Country	City New York City	Check Fake Followers Get contacts
9	9 Gucci Beauty Official @guccibeauty Followers: 4,202,355 • ER: 0.06% Milan Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance	Followers 4,202,355	ER 0.06%	Country	City Milan	Check Fake Followers Get contacts
10	10 Pinterest @pinterest Followers: 3,247,311 • ER: 0.03% San Francisco Shopping & Fashio... Food Reviews Smoothies Accessories Fragrance Organic Beauty Check Fake Followers Get contacts	Shopping & Fashio... Food Reviews Smoothies Accessories Fragrance Organic Beauty	Followers 3,247,311	ER 0.03%	Country	City San Francisco	Check Fake Followers Get contacts
11	11 Sol de Janeiro @soldejaneiro Followers: 3,134,089 • ER: 0.23% Rio de Janeiro Beauty Health Beauty Tips & Hacks Beauty Smoothies Fragrance Organic Beauty Check Fake Followers Get contacts	Beauty Health Beauty Tips & Hacks Beauty Smoothies Fragrance Organic Beauty	Followers 3,134,089	ER 0.23%	Country	City Rio de Janeiro	Check Fake Followers Get contacts
12	12 Jeremy Fragrance @jeremyfragrance Followers: 3,132,574 • ER: 0.03% Miami Beach Shopping & Fashio... Fashion Fashion Trends Beauty Fragrance Unboxing Check Fake Followers Get contacts	Shopping & Fashio... Fashion Fashion Trends Beauty Fragrance Unboxing	Followers 3,132,574	ER 0.03%	Country	City Miami Beach	Check Fake Followers Get contacts
13	13 Sarah Rafferty @iamsarahgrafferty Followers: 2,893,977 • ER: 2.28% Los Angeles Shopping & Fashio... Lingerie & Intimates Beauty Tips & Hacks Barbershops Accessories Fragrance Check Fake Followers Get contacts	Shopping & Fashio... Lingerie & Intimates Beauty Tips & Hacks Barbershops Accessories Fragrance	Followers 2,893,977	ER 2.28%	Country	City Los Angeles	Check Fake Followers Get contacts
14	14 Britney Stephanie Corrales Ponce @britneyst04 Followers: 2,712,742 • ER: 2.14% Omaha Romantic Relation... Singer Headphones Shopping & Fashio... Beauty Fragrance Check Fake Followers Get contacts	Romantic Relation... Singer Headphones Shopping & Fashio... Beauty Fragrance	Followers 2,712,742	ER 2.14%	Country	City Omaha	Check Fake Followers Get contacts
15	15 Abigail Cowen @abbeycowen Followers: 2,682,842 • ER: 2.15% Los Angeles Entertainment Headphones Lingerie & Intimates Fashion Trends Beauty Fragrance Check Fake Followers Get contacts	Entertainment Headphones Lingerie & Intimates Fashion Trends Beauty Fragrance	Followers 2,682,842	ER 2.15%	Country	City Los Angeles	Check Fake Followers Get contacts
16	16 CM Punk @cmpunk Followers: 2,039,945 • ER: 2.16% Memes Love & Intimacy Sex & Sexuality Barbershops Fragrance LGBTQ+ Check Fake Followers Get contacts	Memes Love & Intimacy Sex & Sexuality Barbershops Fragrance LGBTQ+	Followers 2,039,945	ER 2.16%	Country	City	Check Fake Followers Get contacts
17	17 Flower Knows Cosmetics @flowerknows_global Followers: 2,024,594 • ER: 0.4% Beauty Tutorials Makeup Beauty Jewelery Fragrance Nails Check Fake Followers Get contacts	Beauty Tutorials Makeup Beauty Jewelery Fragrance Nails	Followers 2,024,594	ER 0.4%	Country	City	Check Fake Followers Get contacts
18	18 LE LABO Fragrances @lelabofragrances Followers: 1,916,900 • ER: 0.15% New York City Skincare Beauty Health Haircare Fragrance Organic Beauty Soap Making Check Fake Followers Get contacts	Skincare Beauty Health Haircare Fragrance Organic Beauty Soap Making	Followers 1,916,900	ER 0.15%	Country	City New York City	Check Fake Followers Get contacts
19	19 eos Products @eosproducts Followers: 1,777,007 • ER: 0.07% Skincare Beauty Health Smoothies Fragrance Organic Beauty Soap Making Check Fake Followers Get contacts	Skincare Beauty Health Smoothies Fragrance Organic Beauty Soap Making	Followers 1,777,007	ER 0.07%	Country	City	Check Fake Followers Get contacts
20	20 Edalmi soukaina @soukainasing Followers: 1,677,452 • ER: 2.9% Recipes Food Reviews Food Desserts Smoothies Fragrance Check Fake Followers Get contacts	Recipes Food Reviews Food Desserts Smoothies Fragrance	Followers 1,677,452	ER 2.9%	Country	City	Check Fake Followers Get contacts
21	21 Prada Beauty @pradabeauty Followers: 1,618,576 • ER: 0.18% New York City Beauty Tutorials Beauty Health Makeup Fragrance Organic Beauty Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Makeup Fragrance Organic Beauty Nails	Followers 1,618,576	ER 0.18%	Country	City New York City	Check Fake Followers Get contacts
22	22 KAYALI 💎 @kayali Followers: 1,433,190 • ER: 0.46% Dubai Shopping & Fashio... Lingerie & Intimates Women's Fashion Makeup Beauty Fragrance Check Fake Followers Get contacts	Shopping & Fashio... Lingerie & Intimates Women's Fashion Makeup Beauty Fragrance	Followers 1,433,190	ER 0.46%	Country	City Dubai	Check Fake Followers Get contacts
23	23 callista arum @callistarum Followers: 1,414,365 • ER: 13.73% Love & Intimacy Travel Agencies Travel Beauty Tips & Hacks Beauty Fragrance Check Fake Followers Get contacts	Love & Intimacy Travel Agencies Travel Beauty Tips & Hacks Beauty Fragrance	Followers 1,414,365	ER 13.73%	Country	City	Check Fake Followers Get contacts
24	24 Aesop @aesop Followers: 1,374,152 • ER: 0.21% New York City Skincare Beauty Health Fragrance Organic Beauty Soap Making Alternative Medicine Check Fake Followers Get contacts	Skincare Beauty Health Fragrance Organic Beauty Soap Making Alternative Medicine	Followers 1,374,152	ER 0.21%	Country	City New York City	Check Fake Followers Get contacts
25	25 Pleasing @pleasing Followers: 1,340,698 • ER: 1.94% Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance Nails	Followers 1,340,698	ER 1.94%	Country	City	Check Fake Followers Get contacts
26	26 Eilish Fragrances @billieeilishfragrances Followers: 1,338,777 • ER: 6.95% Fashion Lingerie & Intimates Fashion Trends Women's Fashion Fragrance Nails Check Fake Followers Get contacts	Fashion Lingerie & Intimates Fashion Trends Women's Fashion Fragrance Nails	Followers 1,338,777	ER 6.95%	Country	City	Check Fake Followers Get contacts
27	27 VANITY MAFIA @tokyo__vanity Followers: 1,156,225 • ER: 4.48% New York City Memes Sex & Sexuality Funny Videos Smoothies Fragrance LGBTQ+ Check Fake Followers Get contacts	Memes Sex & Sexuality Funny Videos Smoothies Fragrance LGBTQ+	Followers 1,156,225	ER 4.48%	Country	City New York City	Check Fake Followers Get contacts
28	28 Dr. Squatch @drsquatch Followers: 1,125,734 • ER: 0.55% Skincare Smoothies Fragrance Organic Beauty Soap Making Alternative Medicine Check Fake Followers Get contacts	Skincare Smoothies Fragrance Organic Beauty Soap Making Alternative Medicine	Followers 1,125,734	ER 0.55%	Country	City	Check Fake Followers Get contacts
29	29 𝕯𝖆𝖓𝖎 𝖄𝖔𝖚𝖗 𝕱𝖆𝖛𝖔𝖗𝖎𝖙𝖊 𝕾𝖔𝖓𝖌! @songdani Followers: 1,111,773 • ER: 0.23% Los Angeles Lingerie & Intimates Beauty Health Beauty Tips & Hacks Makeup Fragrance Nails Check Fake Followers Get contacts	Lingerie & Intimates Beauty Health Beauty Tips & Hacks Makeup Fragrance Nails	Followers 1,111,773	ER 0.23%	Country	City Los Angeles	Check Fake Followers Get contacts
30	30 Trisha Yearwood @trishayearwood Followers: 1,104,452 • ER: 0.13% Nashville Recipes Smoothies Beverages Coffee Fragrance Cocktails Check Fake Followers Get contacts	Recipes Smoothies Beverages Coffee Fragrance Cocktails	Followers 1,104,452	ER 0.13%	Country	City Nashville	Check Fake Followers Get contacts
31	31 María @maria.themarias Followers: 1,074,323 • ER: 25.03% Los Angeles Entertainment Fashion Pop Art Lingerie & Intimates Fashion Trends Fragrance Check Fake Followers Get contacts	Entertainment Fashion Pop Art Lingerie & Intimates Fashion Trends Fragrance	Followers 1,074,323	ER 25.03%	Country	City Los Angeles	Check Fake Followers Get contacts
32	32 Owala @owala Followers: 1,039,423 • ER: 0.37% Smoothies Beverages Fragrance Soap Making Cocktails Wine Check Fake Followers Get contacts	Smoothies Beverages Fragrance Soap Making Cocktails Wine	Followers 1,039,423	ER 0.37%	Country	City	Check Fake Followers Get contacts
33	33 Christina Nadin @christinanadin Followers: 904,996 • ER: 3.65% Los Angeles Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty Fragrance Check Fake Followers Get contacts	Lingerie & Intimates Fashion Trends Beauty Tips & Hacks Makeup Beauty Fragrance	Followers 904,996	ER 3.65%	Country	City Los Angeles	Check Fake Followers Get contacts
34	34 BYREDO @officialbyredo Followers: 898,069 • ER: 0.21% Paris Shopping & Fashio... Lingerie & Intimates Fashion Trends Jewelery Accessories Fragrance Check Fake Followers Get contacts	Shopping & Fashio... Lingerie & Intimates Fashion Trends Jewelery Accessories Fragrance	Followers 898,069	ER 0.21%	Country	City Paris	Check Fake Followers Get contacts
35	35 Clarins Official @clarinsofficial Followers: 883,415 • ER: 0.09% Paris Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Fragrance Organic Beauty Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Fragrance Organic Beauty	Followers 883,415	ER 0.09%	Country	City Paris	Check Fake Followers Get contacts
36	36 L'Oréal Groupe @lorealgroupe Followers: 882,399 • ER: 0.08% Paris Beauty Tutorials Beauty Health Makeup Beauty Fragrance Organic Beauty Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Makeup Beauty Fragrance Organic Beauty	Followers 882,399	ER 0.08%	Country	City Paris	Check Fake Followers Get contacts
37	37 Creed Fragrance @creedfragrance Followers: 876,354 • ER: 0.46% Hudson Tea Jewelery Fragrance Organic Beauty Soap Making Candle Making Check Fake Followers Get contacts	Tea Jewelery Fragrance Organic Beauty Soap Making Candle Making	Followers 876,354	ER 0.46%	Country	City Hudson	Check Fake Followers Get contacts
38	38 Africangirlskillingit @africangirlskillingit Followers: 751,536 • ER: 0.09% Memes Shopping & Fashio... Sales & Marketing Formal Wear Smoothies Fragrance Check Fake Followers Get contacts	Memes Shopping & Fashio... Sales & Marketing Formal Wear Smoothies Fragrance	Followers 751,536	ER 0.09%	Country	City	Check Fake Followers Get contacts
39	39 Maison Francis Kurkdjian @maisonfranciskurkdjian Followers: 724,743 • ER: 0.16% Paris Shopping & Fashio... Luxury Fashion Luxury Lingerie & Intimates Fragrance Organic Beauty Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Luxury Lingerie & Intimates Fragrance Organic Beauty	Followers 724,743	ER 0.16%	Country	City Paris	Check Fake Followers Get contacts
40	40 Bloom Nutrition @bloomsupps Followers: 716,875 • ER: 0.67% New York City Shopping & Fashio... Food Reviews Healthy Food Smoothies Fragrance Organic Beauty Check Fake Followers Get contacts	Shopping & Fashio... Food Reviews Healthy Food Smoothies Fragrance Organic Beauty	Followers 716,875	ER 0.67%	Country	City New York City	Check Fake Followers Get contacts
41	41 Arden Ricks Darbyshire @ardenrose Followers: 675,446 • ER: 1.67% Venice Memes Shopping & Fashio... Lingerie & Intimates Accessories Fragrance Pet Accessories Check Fake Followers Get contacts	Memes Shopping & Fashio... Lingerie & Intimates Accessories Fragrance Pet Accessories	Followers 675,446	ER 1.67%	Country	City Venice	Check Fake Followers Get contacts
42	42 Glamlite Cosmetics @glamlite Followers: 632,768 • ER: 0.55% Los Angeles Memes Funny Videos Beauty Tips & Hacks Makeup Haircare Fragrance Check Fake Followers Get contacts	Memes Funny Videos Beauty Tips & Hacks Makeup Haircare Fragrance	Followers 632,768	ER 0.55%	Country	City Los Angeles	Check Fake Followers Get contacts
43	43 Amanda @amandaasad Followers: 565,295 • ER: 1.09% Dallas Shopping & Fashio... Lingerie & Intimates Beauty Tips & Hacks Haircare Barbershops Fragrance Check Fake Followers Get contacts	Shopping & Fashio... Lingerie & Intimates Beauty Tips & Hacks Haircare Barbershops Fragrance	Followers 565,295	ER 1.09%	Country	City Dallas	Check Fake Followers Get contacts
44	44 zoi lerma🦋🦋 @zoifish Followers: 564,829 • ER: 1.48% New York City Funny Videos Smoothies Fragrance Cocktails Check Fake Followers Get contacts	Funny Videos Smoothies Fragrance Cocktails	Followers 564,829	ER 1.48%	Country	City New York City	Check Fake Followers Get contacts
45	45 KILIAN PARIS @kilianparis Followers: 545,619 • ER: 0.4% Cannes Shopping & Fashio... Luxury Fashion Social Clubs Restaurants & Bars Fragrance Cocktails Check Fake Followers Get contacts	Shopping & Fashio... Luxury Fashion Social Clubs Restaurants & Bars Fragrance Cocktails	Followers 545,619	ER 0.4%	Country	City Cannes	Check Fake Followers Get contacts
46	46 Meaghan Dawn @cloud_9_baby Followers: 516,012 • ER: 1.57% Memes Pop Art Smoothies Tarot Cards Fragrance Soap Making Check Fake Followers Get contacts	Memes Pop Art Smoothies Tarot Cards Fragrance Soap Making	Followers 516,012	ER 1.57%	Country	City	Check Fake Followers Get contacts
47	47 GCS @girlscarryingshit Followers: 470,710 • ER: 0.82% New York City Smoothies Workwear Tarot Cards Men's Fashion Accessories Fragrance Check Fake Followers Get contacts	Smoothies Workwear Tarot Cards Men's Fashion Accessories Fragrance	Followers 470,710	ER 0.82%	Country	City New York City	Check Fake Followers Get contacts
48	48 SMILEY @smiley Followers: 442,707 • ER: 0.12% City of London Shopping & Fashio... Smoothies Tarot Cards Streetwear Accessories Fragrance Check Fake Followers Get contacts	Shopping & Fashio... Smoothies Tarot Cards Streetwear Accessories Fragrance	Followers 442,707	ER 0.12%	Country	City City of London	Check Fake Followers Get contacts
49	49 ravynlenae @ravynlenae Followers: 416,410 • ER: 3.67% Chicago Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance Check Fake Followers Get contacts	Lingerie & Intimates Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance	Followers 416,410	ER 3.67%	Country	City Chicago	Check Fake Followers Get contacts
50	50 Orebella @orebella Followers: 413,807 • ER: 0.8% Fragrance Organic Beauty Check Fake Followers Get contacts	Fragrance Organic Beauty	Followers 413,807	ER 0.8%	Country	City	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in the United States Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Fragrance Instagram influencers in the United States?

By followers: @oliviarodrigo (39.5M), @camimendes (23.4M), @sephora (22.8M). By engagement rate: @maria.themarias (25.03%), @callistarum (13.73%), @billieeilishfragrances (6.95%). Data: infloo, September 2026.

What is a typical engagement rate for Fragrance influencers in the United States?

The median is 0.46%; half of the 50 largest creators by followers fall between 0.14% and 1.87%. Data: infloo, September 2026.

How many Fragrance Instagram influencers does infloo track in the United States?

95 as of September 2026. The ranking shows 50 of them, sorted by followers.

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