City of London: Top 42 Smart Home Instagram Influencers

As of September 2026, infloo tracks 45 Instagram creators in the City of London in the Smart Home category. Among the 42 largest by followers, the median engagement rate is 0.39% (middle half: 0.14–0.62%), and the median account has 138K followers. Micro-influencers (10K–100K followers): 17 of 42; over 1M followers: 3. Highest engagement: @roseontherow (3.29%), @emmasherlockltd (2.29%), @chezgrez (1.70%).

Creators tracked: 45
Median ER (top 42): 0.39%
Middle half of ER (top 42): 0.14–0.62%
Median followers (top 42): 138K
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 House & Garden Magazine @houseandgardenuk Followers: 2,418,715 • ER: 0.14% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 2,418,715	ER 0.14%	Country	City City of London	Check Fake Followers Get contacts
2	2 Adriano Dulgher @adrianodulgher Followers: 1,673,194 • ER: 0% City of London Business Home Renovation Architecture Real Estate Smart Home Industry Check Fake Followers Get contacts	Business Home Renovation Architecture Real Estate Smart Home Industry	Followers 1,673,194	ER 0%	Country	City City of London	Check Fake Followers Get contacts
3	3 ELLE Decoration UK @elledecorationuk Followers: 1,018,999 • ER: 0.1% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 1,018,999	ER 0.1%	Country	City City of London	Check Fake Followers Get contacts
4	4 Homes & Gardens @homesandgardensofficial Followers: 784,677 • ER: 0.13% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 784,677	ER 0.13%	Country	City City of London	Check Fake Followers Get contacts
5	5 London Family Days Out @londonfamilydaysout Followers: 669,036 • ER: 0.31% City of London Cultural & Histor... Architecture Real Estate Furniture Stores Smart Home Hotels Check Fake Followers Get contacts	Cultural & Histor... Architecture Real Estate Furniture Stores Smart Home Hotels	Followers 669,036	ER 0.31%	Country	City City of London	Check Fake Followers Get contacts
6	6 Country Living UK \| @countrylivinguk Followers: 580,103 • ER: 0.31% City of London Agriculture & Far... Home Renovation Smart Home Green Business Home DIY Gardening Check Fake Followers Get contacts	Agriculture & Far... Home Renovation Smart Home Green Business Home DIY Gardening	Followers 580,103	ER 0.31%	Country	City City of London	Check Fake Followers Get contacts
7	7 wilko.com @lovewilko Followers: 547,232 • ER: 0.04% City of London Home Renovation Home Decor Smart Home Woodworking Home DIY Gardening Check Fake Followers Get contacts	Home Renovation Home Decor Smart Home Woodworking Home DIY Gardening	Followers 547,232	ER 0.04%	Country	City City of London	Check Fake Followers Get contacts
8	8 Vinterior @vinterior Followers: 541,059 • ER: 0.17% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 541,059	ER 0.17%	Country	City City of London	Check Fake Followers Get contacts
9	9 Livingetc @livingetcofficial Followers: 535,449 • ER: 0.05% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 535,449	ER 0.05%	Country	City City of London	Check Fake Followers Get contacts
10	10 Cabana Magazine @cabanamagazine Followers: 523,757 • ER: 0.16% City of London Home Renovation Architecture Home Decor Furniture Stores Smart Home Decoration Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Decoration	Followers 523,757	ER 0.16%	Country	City City of London	Check Fake Followers Get contacts
11	11 The Hoxton @thehoxtonhotel Followers: 443,239 • ER: 0.11% City of London Architecture Home Decor Real Estate Furniture Stores Smart Home Hotels Check Fake Followers Get contacts	Architecture Home Decor Real Estate Furniture Stores Smart Home Hotels	Followers 443,239	ER 0.11%	Country	City City of London	Check Fake Followers Get contacts
12	12 Maison Flâneur @maison_flaneur Followers: 298,149 • ER: 0.2% City of London Architecture Home Decor Real Estate Furniture Stores Smart Home Hotels Check Fake Followers Get contacts	Architecture Home Decor Real Estate Furniture Stores Smart Home Hotels	Followers 298,149	ER 0.2%	Country	City City of London	Check Fake Followers Get contacts
13	13 Inigo @inigo.house Followers: 289,575 • ER: 1.11% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 289,575	ER 1.11%	Country	City City of London	Check Fake Followers Get contacts
14	14 Rose Uniacke @roseuniacke Followers: 279,665 • ER: 0.58% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 279,665	ER 0.58%	Country	City City of London	Check Fake Followers Get contacts
15	15 The List by House & Garden @thelistbyhouseandgarden Followers: 270,099 • ER: 0.08% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 270,099	ER 0.08%	Country	City City of London	Check Fake Followers Get contacts
16	16 Studio Ashby @studioashby Followers: 224,164 • ER: 0.61% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 224,164	ER 0.61%	Country	City City of London	Check Fake Followers Get contacts
17	17 Mirko Gentile @akindofhome Followers: 199,804 • ER: 0.23% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 199,804	ER 0.23%	Country	City City of London	Check Fake Followers Get contacts
18	18 Chinoiserie And Chintz @chinoiserieandchintz Followers: 192,205 • ER: 0.52% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 192,205	ER 0.52%	Country	City City of London	Check Fake Followers Get contacts
19	19 JADE BOYCE @feel.at.home.inspo Followers: 178,144 • ER: 0.46% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 178,144	ER 0.46%	Country	City City of London	Check Fake Followers Get contacts
20	20 Lucinda Chambers @lucindachambers Followers: 149,936 • ER: 0.61% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 149,936	ER 0.61%	Country	City City of London	Check Fake Followers Get contacts
21	21 Carlos Sánchez-García @carlosgarciainteriors Followers: 144,706 • ER: 1.68% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 144,706	ER 1.68%	Country	City City of London	Check Fake Followers Get contacts
22	22 Penny Morrison Ltd @penny_morrison_ltd Followers: 130,931 • ER: 0.26% City of London Home Renovation Architecture Home Decor Furniture Stores Smart Home Decoration Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Decoration	Followers 130,931	ER 0.26%	Country	City City of London	Check Fake Followers Get contacts
23	23 Welcome Home @welcomehome Followers: 114,213 • ER: 0.62% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 114,213	ER 0.62%	Country	City City of London	Check Fake Followers Get contacts
24	24 la maison de grezon @chezgrez Followers: 112,848 • ER: 1.7% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 112,848	ER 1.7%	Country	City City of London	Check Fake Followers Get contacts
25	25 Knight Frank Private Office @kfprivateoffice Followers: 75,836 • ER: 0.39% City of London Relocation Home Renovation Architecture Real Estate Smart Home Hotels Check Fake Followers Get contacts	Relocation Home Renovation Architecture Real Estate Smart Home Hotels	Followers 75,836	ER 0.39%	Country	City City of London	Check Fake Followers Get contacts
26	26 Emily Backhouse @ourlondonlittlelife Followers: 72,340 • ER: 0.35% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 72,340	ER 0.35%	Country	City City of London	Check Fake Followers Get contacts
27	27 Strutt & Parker @struttandparker Followers: 71,288 • ER: 0.61% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 71,288	ER 0.61%	Country	City City of London	Check Fake Followers Get contacts
28	28 • C H E L S E A S H O P P E R S • @chelseashoppers Followers: 64,087 • ER: 0.05% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 64,087	ER 0.05%	Country	City City of London	Check Fake Followers Get contacts
29	29 British Home Store @bhs_uk Followers: 46,410 • ER: 0.1% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 46,410	ER 0.1%	Country	City City of London	Check Fake Followers Get contacts
30	30 DSEESION INTERIORS @dseesion_interiors Followers: 36,200 • ER: 0.69% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 36,200	ER 0.69%	Country	City City of London	Check Fake Followers Get contacts
31	31 Laura Normanton @lauramnormanton Followers: 33,434 • ER: 0.89% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 33,434	ER 0.89%	Country	City City of London	Check Fake Followers Get contacts
32	32 Todo Lo @todolo_ Followers: 33,318 • ER: 0.56% City of London Sales & Marketing Barbershops Smart Home Fragrance Organic Beauty Soap Making Check Fake Followers Get contacts	Sales & Marketing Barbershops Smart Home Fragrance Organic Beauty Soap Making	Followers 33,318	ER 0.56%	Country	City City of London	Check Fake Followers Get contacts
33	33 The Rugs @the.rugs Followers: 32,330 • ER: 0.08% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 32,330	ER 0.08%	Country	City City of London	Check Fake Followers Get contacts
34	34 Charlotte Boundy @charlotteboundy Followers: 28,060 • ER: 1.34% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 28,060	ER 1.34%	Country	City City of London	Check Fake Followers Get contacts
35	35 Charlotte Nichole \| Neutral Home Decor @charlonichole.home Followers: 23,526 • ER: 0.26% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 23,526	ER 0.26%	Country	City City of London	Check Fake Followers Get contacts
36	36 ✨Ro✨ @roseontherow Followers: 23,180 • ER: 3.29% City of London Home Renovation Architecture Home Decor Real Estate Smart Home Hotels Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Smart Home Hotels	Followers 23,180	ER 3.29%	Country	City City of London	Check Fake Followers Get contacts
37	37 Brooke Copp-Barton @home_at_brookes Followers: 21,220 • ER: 0.96% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 21,220	ER 0.96%	Country	City City of London	Check Fake Followers Get contacts
38	38 The Lounge Co. @theloungeco Followers: 20,061 • ER: 0.03% City of London Home Renovation Architecture Home Decor Furniture Stores Smart Home Decoration Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Furniture Stores Smart Home Decoration	Followers 20,061	ER 0.03%	Country	City City of London	Check Fake Followers Get contacts
39	39 EMMA SHERLOCK @emmasherlockltd Followers: 19,164 • ER: 2.29% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 19,164	ER 2.29%	Country	City City of London	Check Fake Followers Get contacts
40	40 OAKLEY MOORE \| INTERIOR DESIGN & INTERIOR CONSULTANCY @oakleymooreinteriordesign Followers: 18,958 • ER: 0.53% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 18,958	ER 0.53%	Country	City City of London	Check Fake Followers Get contacts
41	41 Sylvie Kemp @sylviekemp_interiors Followers: 11,234 • ER: 0.75% City of London Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home Check Fake Followers Get contacts	Home Renovation Architecture Home Decor Real Estate Furniture Stores Smart Home	Followers 11,234	ER 0.75%	Country	City City of London	Check Fake Followers Get contacts
42	42 Black Brick - Property Advisor London & Country @blackbrick_property Followers: 3,861 • ER: 0.48% City of London Entrepreneurship Home Renovation Architecture Real Estate Smart Home Green Business Check Fake Followers Get contacts	Entrepreneurship Home Renovation Architecture Real Estate Smart Home Green Business	Followers 3,861	ER 0.48%	Country	City City of London	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in the United Kingdom Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Smart Home Instagram influencers in the City of London?

By followers: @houseandgardenuk (2.4M), @adrianodulgher (1.7M), @elledecorationuk (1M). By engagement rate: @roseontherow (3.29%), @emmasherlockltd (2.29%), @chezgrez (1.70%). Data: infloo, September 2026.

What is a typical engagement rate for Smart Home influencers in the City of London?

The median is 0.39%; half of the 42 largest creators by followers fall between 0.14% and 0.62%. Data: infloo, September 2026.

How many Smart Home Instagram influencers does infloo track in the City of London?

45 as of September 2026. The ranking shows 42 of them, sorted by followers.

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