New York City: Top 13 Lifestyle Instagram Influencers
As of October 2026, infloo tracks 13 Instagram creators in New York City in the Lifestyle category. Their median engagement rate is 2.82% (middle half: 1.09–4.40%), and the median account has 82K followers. Micro-influencers (10K–100K followers): 7 of 13; over 1M followers: 2. Highest engagement: @moanabihh (16.13%), @vampirehollie (9.91%), @faganchelsea (7.26%).
- Creators tracked
- 13
- Median ER
- 2.82%
- Middle half of ER
- 1.09–4.40%
- Median followers
- 82K
- Data as of
- October 2026
| # | Instagram Account |
Categories | Number of followers |
Audience Engagement (ER) |
User's Country |
User's City |
Check Fake Followers |
|---|---|---|---|---|---|---|---|
| 1 |
1
|
Lifestyle
Family
|
Followers
8,050,350
|
ER
0.83%
|
Country
|
City
New York City
|
|
| 2 |
2
|
Lifestyle
|
Followers
2,070,808
|
ER
9.91%
|
Country
|
City
New York City
|
|
| 3 |
3
|
Music
Lifestyle
|
Followers
371,320
|
ER
16.13%
|
Country
|
City
New York City
|
|
| 4 |
4
|
Lifestyle
|
Followers
226,252
|
ER
2.13%
|
Country
|
City
New York City
|
|
| 5 |
5
|
Music
Lifestyle
|
Followers
125,332
|
ER
3.98%
|
Country
|
City
New York City
|
|
| 6 |
6
Followers: 86,880
• ER: 7.26%
Lifestyle
home cooking
editing
personal finance
writing
money management
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|
Lifestyle
home cooking
editing
personal finance
writing
money management
|
Followers
86,880
|
ER
7.26%
|
Country
|
City
New York City
|
|
| 7 |
7
Followers: 82,419
• ER: 2.82%
Entertainment
Fashion
Luxury
Beauty
Lifestyle
high-end styling
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|
Entertainment
Fashion
Luxury
Beauty
Lifestyle
high-end styling
|
Followers
82,419
|
ER
2.82%
|
Country
|
City
New York City
|
|
| 8 |
8
Followers: 72,070
• ER: 0.73%
Fashion
Lifestyle
wellness
personal growth
women empowerment
holistic beauty
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|
Fashion
Lifestyle
wellness
personal growth
women empowerment
holistic beauty
|
Followers
72,070
|
ER
0.73%
|
Country
|
City
New York City
|
|
| 9 |
9
Followers: 55,340
• ER: 0.4%
Fashion
Beauty
Lifestyle
makeup tutorials
high-end fashion
drugstore makeup
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|
Fashion
Beauty
Lifestyle
makeup tutorials
high-end fashion
drugstore makeup
|
Followers
55,340
|
ER
0.4%
|
Country
|
City
New York City
|
|
| 10 |
10
Followers: 33,368
• ER: 4.4%
Fashion
Travel
Beauty
Lifestyle
family life
parenting
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|
Fashion
Travel
Beauty
Lifestyle
family life
parenting
|
Followers
33,368
|
ER
4.4%
|
Country
|
City
New York City
|
|
| 11 |
11
|
Lifestyle
Family
|
Followers
23,172
|
ER
1.09%
|
Country
|
City
New York City
|
|
| 12 |
12
|
Lifestyle
|
Followers
16,978
|
ER
2.41%
|
Country
|
City
New York City
|
|
| 13 |
13
|
Lifestyle
|
Followers
8,056
|
ER
3.61%
|
Country
|
City
New York City
|
See also in the cities:
- Los Angeles
- New York City
- Miami
- Las Vegas
- Atlanta
- Washington, D.C.
- Chicago
- Nashville
- Orlando
- San Francisco
- Austin
- Houston
- San Diego
- Miami Beach
- Boston
- Dallas
- Beverly Hills
- Philadelphia
- Seattle
- Phoenix
- Brooklyn
- Portland
- Tampa
- Manhattan
- New Orleans
- Honolulu
- Detroit
- Malibu
- Denver
- Minneapolis
- Venice
- West Hollywood
- Anaheim
- Scottsdale
Frequently asked questions
Who are the top Lifestyle Instagram influencers in New York City?
By followers: @biancaheinicke (8.1M), @vampirehollie (2.1M), @moanabihh (371K). By engagement rate: @moanabihh (16.13%), @vampirehollie (9.91%), @faganchelsea (7.26%). Data: infloo, October 2026.
What is a typical engagement rate for Lifestyle influencers in New York City?
The median is 2.82%; half of the 13 creators fall between 1.09% and 4.40%. Data: infloo, October 2026.
How many Lifestyle influencers in New York City have under 100K followers?
8 of 13: 1 under 10K and 7 with 10K–100K followers.
How many Lifestyle Instagram influencers does infloo track in New York City?
13 as of October 2026. The ranking shows all of them, sorted by followers.