New York City: Top 16 Fragrance Instagram Influencers

As of September 2026, infloo tracks 16 Instagram creators in New York City in the Fragrance category. Their median engagement rate is 0.31% (middle half: 0.14–0.74%), and the median account has 641K followers. Micro-influencers (10K–100K followers): 2 of 16; over 1M followers: 7. Highest engagement: @tokyo__vanity (4.48%), @zoifish (1.48%), @girlscarryingshit (0.82%).

Creators tracked: 16
Median ER: 0.31%
Middle half of ER: 0.14–0.74%
Median followers: 641K
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 camila mendes @camimendes Followers: 23,444,784 • ER: 0.5% New York City Shopping & Fashio... Kids Fashion Lingerie & Intimates Formal Wear Smoothies Fragrance Check Fake Followers Get contacts	Shopping & Fashio... Kids Fashion Lingerie & Intimates Formal Wear Smoothies Fragrance	Followers 23,444,784	ER 0.5%	Country	City New York City	Check Fake Followers Get contacts
2	2 SWAROVSKI @swarovski Followers: 8,949,041 • ER: 0.04% New York City Jewelery Jewellery Making Accessories Fragrance Magical Crystals Nails Check Fake Followers Get contacts	Jewelery Jewellery Making Accessories Fragrance Magical Crystals Nails	Followers 8,949,041	ER 0.04%	Country	City New York City	Check Fake Followers Get contacts
3	3 Toni Braxton @tonibraxton Followers: 4,775,260 • ER: 0.73% New York City Romantic Relation... Sex & Sexuality Lingerie & Intimates Formal Wear Smoothies Fragrance Check Fake Followers Get contacts	Romantic Relation... Sex & Sexuality Lingerie & Intimates Formal Wear Smoothies Fragrance	Followers 4,775,260	ER 0.73%	Country	City New York City	Check Fake Followers Get contacts
4	4 LE LABO Fragrances @lelabofragrances Followers: 1,916,900 • ER: 0.15% New York City Skincare Beauty Health Haircare Fragrance Organic Beauty Soap Making Check Fake Followers Get contacts	Skincare Beauty Health Haircare Fragrance Organic Beauty Soap Making	Followers 1,916,900	ER 0.15%	Country	City New York City	Check Fake Followers Get contacts
5	5 Prada Beauty @pradabeauty Followers: 1,618,576 • ER: 0.18% New York City Beauty Tutorials Beauty Health Makeup Fragrance Organic Beauty Nails Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Makeup Fragrance Organic Beauty Nails	Followers 1,618,576	ER 0.18%	Country	City New York City	Check Fake Followers Get contacts
6	6 Aesop @aesop Followers: 1,374,152 • ER: 0.21% New York City Skincare Beauty Health Fragrance Organic Beauty Soap Making Alternative Medicine Check Fake Followers Get contacts	Skincare Beauty Health Fragrance Organic Beauty Soap Making Alternative Medicine	Followers 1,374,152	ER 0.21%	Country	City New York City	Check Fake Followers Get contacts
7	7 VANITY MAFIA @tokyo__vanity Followers: 1,156,225 • ER: 4.48% New York City Memes Sex & Sexuality Funny Videos Smoothies Fragrance LGBTQ+ Check Fake Followers Get contacts	Memes Sex & Sexuality Funny Videos Smoothies Fragrance LGBTQ+	Followers 1,156,225	ER 4.48%	Country	City New York City	Check Fake Followers Get contacts
8	8 Bloom Nutrition @bloomsupps Followers: 716,875 • ER: 0.67% New York City Shopping & Fashio... Food Reviews Healthy Food Smoothies Fragrance Organic Beauty Check Fake Followers Get contacts	Shopping & Fashio... Food Reviews Healthy Food Smoothies Fragrance Organic Beauty	Followers 716,875	ER 0.67%	Country	City New York City	Check Fake Followers Get contacts
9	9 zoi lerma🦋🦋 @zoifish Followers: 564,829 • ER: 1.48% New York City Funny Videos Smoothies Fragrance Cocktails Check Fake Followers Get contacts	Funny Videos Smoothies Fragrance Cocktails	Followers 564,829	ER 1.48%	Country	City New York City	Check Fake Followers Get contacts
10	10 GCS @girlscarryingshit Followers: 470,710 • ER: 0.82% New York City Smoothies Workwear Tarot Cards Men's Fashion Accessories Fragrance Check Fake Followers Get contacts	Smoothies Workwear Tarot Cards Men's Fashion Accessories Fragrance	Followers 470,710	ER 0.82%	Country	City New York City	Check Fake Followers Get contacts
11	11 Robyn Lawley @robynlawley Followers: 284,753 • ER: 0.08% New York City Lingerie & Intimates Skincare Beauty Health Smoothies Fragrance Organic Beauty Check Fake Followers Get contacts	Lingerie & Intimates Skincare Beauty Health Smoothies Fragrance Organic Beauty	Followers 284,753	ER 0.08%	Country	City New York City	Check Fake Followers Get contacts
12	12 Hidaya 🇵🇸 @hidayahijazi Followers: 279,646 • ER: 0.75% New York City Hair Health Makeup Haircare Fragrance Check Fake Followers Get contacts	Hair Health Makeup Haircare Fragrance	Followers 279,646	ER 0.75%	Country	City New York City	Check Fake Followers Get contacts
13	13 Marc Jacobs Fragrances @marcjacobsfragrances Followers: 276,019 • ER: 0.37% New York City Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance Check Fake Followers Get contacts	Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Fragrance	Followers 276,019	ER 0.37%	Country	City New York City	Check Fake Followers Get contacts
14	14 Black Bottle Boys 🍾 @blackbottleboys Followers: 124,331 • ER: 0.06% New York City Social Clubs Smoothies Restaurants & Bars Fragrance Cocktails Beer Check Fake Followers Get contacts	Social Clubs Smoothies Restaurants & Bars Fragrance Cocktails Beer	Followers 124,331	ER 0.06%	Country	City New York City	Check Fake Followers Get contacts
15	15 T O C C A @tocca Followers: 80,559 • ER: 0.12% New York City Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance Organic Beauty Check Fake Followers Get contacts	Beauty Tutorials Beauty Tips & Hacks Makeup Beauty Fragrance Organic Beauty	Followers 80,559	ER 0.12%	Country	City New York City	Check Fake Followers Get contacts
16	16 Glade® @glade Followers: 77,249 • ER: 0.25% New York City Skincare Beauty Health Eye Health Fragrance Organic Beauty Soap Making Check Fake Followers Get contacts	Skincare Beauty Health Eye Health Fragrance Organic Beauty Soap Making	Followers 77,249	ER 0.25%	Country	City New York City	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in the United States Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Fragrance Instagram influencers in New York City?

By followers: @camimendes (23.4M), @swarovski (8.9M), @tonibraxton (4.8M). By engagement rate: @tokyo__vanity (4.48%), @zoifish (1.48%), @girlscarryingshit (0.82%). Data: infloo, September 2026.

What is a typical engagement rate for Fragrance influencers in New York City?

The median is 0.31%; half of the 16 creators fall between 0.14% and 0.74%. Data: infloo, September 2026.

How many Fragrance influencers in New York City have under 100K followers?

2 of 16: 0 under 10K and 2 with 10K–100K followers.

How many Fragrance Instagram influencers does infloo track in New York City?

16 as of September 2026. The ranking shows all of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

Top 10 Entertainment Instagram Influencers in the United States (2026)

The ten largest Entertainment accounts reaching the US span 88.7M to 694.4M followers with engagement rates from 0.02% to 3.94%. Follower rank predicts nothing about audience interaction — the #1 account engages at 0.03% while #8 engages at 3.94%, a roughly 130x spread.

Which Influencer Discovery Plan Does Your Agency Need? 11 Questions About Limits, Exports and Cost

Five tiers meter four separate counters—searches, profile views, exports and data updates—at different ceilings. The plan that fits your agency is decided by whichever counter your workflow burns fastest, not by the feature list.

Engagement Rate, Views per Follower or Follower Count — Which Metric Should You Screen Influencers On?

Each of the three headline metrics answers a different question, and each breaks in a different place. Learn which one to lead with for reach buys, response-led campaigns, and multi-market comparisons.