Top Instagram Influencers in Italy | 33 Creators with 78M+ Reach

# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Vehicles Cars Electric Cars Motorbikes Luxury Cars
Followers
36,980,483
ER
0.25%
Country
it
City
Bologna
2
Romantic Relation... Love & Intimacy Singer Music Tour Sex & Sexuality Social Clubs
Followers
22,511,436
ER
0.41%
Country
it
City
Bologna
3
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Beauty Unboxing
Followers
6,353,686
ER
0.38%
Country
it
City
Bologna
4
Vehicles Cars Electric Cars Motorbikes Bicycles Cycling
Followers
6,295,277
ER
0.44%
Country
it
City
Bologna
5
Football & Soccer Handball Sports Rugby American Football Baseball
Followers
1,976,321
ER
9.76%
Country
it
City
Bologna
6
Followers
1,120,236
ER
0.35%
Country
it
City
Bologna
7
Followers
1,057,940
ER
0.12%
Country
it
City
Bologna
8
Followers
629,304
ER
0.41%
Country
it
City
Bologna
9
Football & Soccer Handball Sports Volleyball Rugby American Football
Followers
525,762
ER
7.47%
Country
it
City
Bologna
10
Shopping & Fashio... Fashion Lingerie & Intimates Fashion Trends Workwear Modelling
Followers
396,500
ER
0.25%
Country
it
City
Bologna
11
Baby Food & Nutri... Women's Health Health Issues Health & Medicine Yoga Child Health
Followers
143,862
ER
0.31%
Country
it
City
Bologna
12
Followers
18,838
ER
3.05%
Country
it
City
Bologna
13
Followers
17,811
ER
2.8%
Country
it
City
Bologna
14
Beauty Tutorials Beauty Health Beauty Tips & Hacks Makeup Beauty Haircare
Followers
17,265
ER
0.27%
Country
it
City
Bologna
15
Followers
15,279
ER
1.42%
Country
it
City
Bologna
16
Cultural & Histor... Romantic Relation... Love & Intimacy Shopping & Fashio... Travel Agencies Travel
Followers
10,359
ER
0.59%
Country
it
City
Bologna
17
Modeling
Followers
9,423
ER
1.76%
Country
it
City
Bologna
18
Followers
5,040
ER
0.93%
Country
it
City
Bologna
19
Followers
4,045
ER
2.85%
Country
it
City
Bologna
20
Entertainment Singer Music Music Tour Headphones Social Clubs
Followers
2,813
ER
1.36%
Country
it
City
Bologna
21
Followers
2,726
ER
0.95%
Country
it
City
Bologna
22
Followers
2,207
ER
11.29%
Country
it
City
Bologna
23
Photography
Followers
2,070
ER
3.17%
Country
it
City
Bologna
24
Followers
1,523
ER
2.76%
Country
it
City
Bologna
25
Followers
1,439
ER
0%
Country
it
City
Bologna
26
Followers
993
ER
12.29%
Country
it
City
Bologna
27
Followers
989
ER
6.95%
Country
it
City
Bologna
28
Followers
700
ER
6.08%
Country
it
City
Bologna
29
Followers
640
ER
23.58%
Country
it
City
Bologna
30
Followers
593
ER
3.23%
Country
it
City
Bologna
31
Followers
576
ER
0%
Country
it
City
Bologna
32
Followers
561
ER
11.44%
Country
it
City
Bologna
33
Followers
521
ER
12.68%
Country
it
City
Bologna

Top Instagram Influencers in Italy

Italy hosts a dynamic community of 33 influential Instagram creators tracked by infloo.io. These creators command a combined reach of approximately 78.1 million impressions, with an average engagement rate of 3.93%—significantly above typical platform benchmarks.

Leading Influencers

The influencer landscape in Italy spans luxury brands, sports personalities, and lifestyle creators. @lamborghini dominates with 36.9 million followers and represents the premium automotive segment. Close behind, @gianlucavacchi brings 22.5 million followers with a more personal lifestyle approach, achieving a 0.41% engagement rate.

High-Engagement Creators

While mega-influencers drive broad reach, micro and mid-tier creators deliver exceptional engagement. @richycala (Riccardo Calafiori) demonstrates the power of niche audiences with a 9.76% engagement rate across 1.9 million followers. Sports-focused creator @m.arnautovic7 (Marko Arnautovic) achieves 7.47% engagement, proving that athlete partnerships yield strong audience interaction.

Why Partner with Italian Influencers

  • Authentic connection to Italian and European audiences
  • Diverse niches: luxury, sports, lifestyle, and entertainment
  • High engagement rates averaging 3.93% across the network
  • Total reach potential of 78+ million impressions

Use infloo.io to filter, analyze, and connect with the right influencers for your campaign in Italy.

Frequently asked questions

Who are the top Instagram influencers in Italy?

The largest influencers include @lamborghini (36.9M followers), @gianlucavacchi (22.5M followers), and @sharfonseca (6.3M followers). Our database tracks 33 creators in Italy with varying reach and engagement profiles.

What is the average engagement rate for Italian influencers on infloo.io?

The average engagement rate (ER) across 33 tracked Italian influencers is 3.93%, indicating strong audience interaction compared to typical Instagram performance metrics.

Which Italian influencer has the highest engagement rate?

@richycala (Riccardo Calafiori) leads with a 9.76% engagement rate, making this creator ideal for brands seeking high audience interaction despite a smaller follower base of 1.9 million.

What is the total reach of tracked influencers in Italy?

The combined reach across 33 Italian influencers is approximately 78.1 million impressions, providing substantial exposure for brand campaigns targeting Italian and international audiences.

Can I find sports influencers in Italy?

Yes. @m.arnautovic7 (Marko Arnautovic) delivers 7.47% engagement with 525K followers, and @bolognafc1909 (Bologna FC 1909) provides team-based sports marketing with 629K followers and 0.41% engagement.

How often is influencer data updated on infloo.io?

Our platform continuously monitors and updates influencer metrics to reflect current follower counts, engagement rates, and performance data for accurate campaign planning.

Our blog

Discover new things about Marketing, Trends and another priceless information

More posts
Building Long-Term Partnerships with Influencers: What Works and What Doesn’t
Building Long-Term Partnerships with Influencers: What Works and What Doesn’t

Many brands believe long-term influencer collaborations are the holy grail, but success requires careful partner selection, goal alignment, creative freedom and consistent communication. This article explores proven approaches, common pitfalls and real-world experience to help you decide whether long-term partnerships are right for your brand.

Read more
What Engagement Rate Should You Require From an Influencer? A Step-by-Step Way to Set Your Own Benchmark
What Engagement Rate Should You Require From an Influencer? A Step-by-Step Way to Set Your Own Benchmark

Cross-platform benchmarks don't work—Instagram's median is 0.51% while TikTok's is 9.05%. Learn how to build platform-specific, country-adjusted, category-specific thresholds that actually predict performance.

Read more
The Ultimate Guide to Detecting Fake Followers on Instagram and TikTok
The Ultimate Guide to Detecting Fake Followers on Instagram and TikTok

Learn how to spot fake followers and bots, evaluate influencer authenticity, and choose partners with real engagement across Instagram and TikTok.

Read more