Florence: Top 5 Travel Instagram Influencers

As of September 2026, infloo tracks 5 Instagram creators in Florence in the Travel category. Their median engagement rate is 1.68% (middle half: 0.27–1.73%), and the median account has 223K followers. Highest engagement: @riccardocapotosti (2.75%), @only.in.florence.italy (1.73%), @valentinabarabuffi (1.68%).

Creators tracked
5
Median ER
1.68%
Middle half of ER
0.27–1.73%
Median followers
223K
Data as of
September 2026
# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Cultural & Histor... Travel Agencies Travel Relocation Restaurants & Bars Hotels
Followers
659,206
ER
0.27%
Country
it
City
Florence
2
Shopping & Fashio... Luxury Travel Relocation Luxury Cars Hotels
Followers
268,284
ER
2.75%
Country
it
City
Florence
3
Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking
Followers
223,022
ER
1.73%
Country
it
City
Florence
4
Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Hotels
Followers
195,104
ER
1.68%
Country
it
City
Florence
5
Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power
Followers
4,629
ER
0.1%
Country
it
City
Florence

Frequently asked questions

Who are the top Travel Instagram influencers in Florence?

By followers: @vacationinitalian (659K), @riccardocapotosti (268K), @only.in.florence.italy (223K). By engagement rate: @riccardocapotosti (2.75%), @only.in.florence.italy (1.73%), @valentinabarabuffi (1.68%). Data: infloo, September 2026.

What is a typical engagement rate for Travel influencers in Florence?

The median is 1.68%; half of the 5 creators fall between 0.27% and 1.73%. Data: infloo, September 2026.

How many Travel influencers in Florence have under 100K followers?

1 of 5: 1 under 10K and 0 with 10K–100K followers.

How many Travel Instagram influencers does infloo track in Florence?

5 as of September 2026. The ranking shows all of them, sorted by followers.

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