Top Instagram Influencers in Indonesia

# Instagram
Account
Categories Number of
followers
Audience
Engagement (ER)
User's
Country
User's
City
Check Fake
Followers
1
Family & Parenting Parenting Hacks &... Romantic Relation... Love & Intimacy Travel Agencies Personal Development
Followers
16,326,791
ER
0.03%
Country
id
City
Ubud
2
Motherhood Family & Parenting Parenting Hacks &... Single Parenting Children Wear Maternity Fashion
Followers
7,489,200
ER
0.08%
Country
id
City
Ubud
3
Cultural & Histor... Romantic Relation... Shopping & Fashio... Travel Agencies Travel Weather & Climate
Followers
4,826,660
ER
0.26%
Country
id
City
Ubud
4
Movies & TV Shows Entertainment Political Shows Social Issues Love & Intimacy Political Leaders
Followers
2,402,786
ER
0.07%
Country
id
City
Ubud
5
Cultural & Histor... Travel Agencies Travel Relocation Solar Power Hotels
Followers
1,548,553
ER
0.02%
Country
id
City
Ubud
6
Movies & TV Shows Entertainment Political Shows Actors or Actress Theater Cinema
Followers
1,418,777
ER
1.2%
Country
id
City
Ubud
7
Romantic Relation... Love & Intimacy Shopping & Fashio... Travel Agencies Travel Photography
Followers
1,325,181
ER
0.79%
Country
id
City
Ubud
8
Exotic Pets Cats Dogs Pets Pet Health Wildlife
Followers
1,188,817
ER
0.88%
Country
id
City
Ubud
9
Motherhood Family & Parenting Parenting Hacks &... Single Parenting Blended Families Newborn Care
Followers
655,634
ER
0.13%
Country
id
City
Ubud
10
Political Shows Cultural & Histor... Romantic Relation... Love & Intimacy Politics Travel Agencies
Followers
539,354
ER
4.14%
Country
id
City
Ubud
11
Romantic Relation... Love & Intimacy Religion & Spirit... Religious Organiz... Personal Development Meditation
Followers
434,990
ER
0.4%
Country
id
City
Ubud
12
Online Education Kids Education Mental Health Career Personal Development Professional Asso...
Followers
409,660
ER
0.22%
Country
id
City
Ubud
13
Political Shows Romantic Relation... Love & Intimacy Shopping & Fashio... Climate Change Beauty
Followers
214,637
ER
1.78%
Country
id
City
Ubud
14
Entertainment Actors or Actress Singer Music Tour Theater Dance
Followers
120,868
ER
0.71%
Country
id
City
Ubud
15
Followers
61,106
ER
0.63%
Country
id
City
Ubud
16
Shopping & Fashio... Luxury Fashion Fashion Lingerie & Intimates Fashion Trends Travel
Followers
54,935
ER
0.76%
Country
id
City
Ubud
17
Trainers & Coaches
Followers
41,158
ER
2.01%
Country
id
City
Ubud
18
Cultural & Histor... Romantic Relation... Shopping & Fashio... Travel Agencies Travel Relocation
Followers
31,175
ER
0.97%
Country
id
City
Ubud
19
Cultural & Histor... Travel Agencies Travel Religion & Spirit... Climate Change Solar Power
Followers
23,887
ER
0.57%
Country
id
City
Ubud
20
Recipes Food & Beverages Food Reviews Food Desserts Cooking
Followers
21,909
ER
1.07%
Country
id
City
Ubud
21
Followers
16,649
ER
1.33%
Country
id
City
Ubud
22
Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Solar Power Hotels
Followers
16,216
ER
1.5%
Country
id
City
Ubud
23
Romantic Relation... Love & Intimacy Mental Health Religion & Spirit... Personal Development Meditation
Followers
14,626
ER
0.39%
Country
id
City
Ubud
24
Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Hiking & Trekking
Followers
14,612
ER
0.8%
Country
id
City
Ubud
25
Followers
14,188
ER
1.02%
Country
id
City
Ubud
26
Shopping & Fashio... Fashion Kids Fashion Adult Modelling Lingerie & Intimates Fashion Trends
Followers
12,258
ER
0.99%
Country
id
City
Ubud
27
Followers
11,408
ER
0.68%
Country
id
City
Ubud
28
Followers
10,158
ER
2.22%
Country
id
City
Ubud
29
Followers
9,512
ER
1.58%
Country
id
City
Ubud

Top Instagram Influencers in Indonesia

Indonesia's Instagram influencer landscape features 29 top creators with a combined reach of approximately 39.3 million. The average engagement rate across this network stands at 0.94%, providing valuable benchmarks for brand partnerships and influencer collaborations.

Leading Creators by Follower Count

The influencer ecosystem is dominated by established personalities. @titi_kamall (Titi Kamal) leads with 16.3 million followers, making her Indonesia's most-followed creator on the platform. @shandyaulia (Shandy Aulia) follows with 7.5 million followers, while @ersyaurel (Ersya Aurelia) commands 4.8 million followers.

High Engagement Opportunities

Engagement rates vary significantly across the influencer tier. Mid-tier creators often deliver superior engagement metrics compared to mega-influencers. @nikenanjanii (Niken Anjani) achieves a 4.14% engagement rate with 539,354 followers, substantially outperforming larger accounts. @antonioblancojr (Antonio M Blanco Junior) delivers 1.2% engagement across 1.4 million followers, while @karmagawa maintains 0.88% engagement with 1.2 million followers.

Campaign Strategy Insights

Brands should consider a tiered influencer approach: mega-influencers for broad reach, mid-tier creators for authentic engagement, and niche specialists for targeted conversions. The maximum follower count of 16.3 million demonstrates Indonesia's significant digital audience, while diverse engagement rates indicate opportunities across multiple influencer tiers.

Use infloo.io's analytics platform to identify the optimal influencer mix for your Indonesian market campaigns, filtering by engagement rate, audience demographics, and content category alignment.

Frequently asked questions

Who is the top Instagram influencer in Indonesia?

@titi_kamall (Titi Kamal) is the leading Instagram influencer in Indonesia with 16,326,791 followers, representing the largest audience reach in the dataset.

Which Indonesian influencer has the highest engagement rate?

@nikenanjanii (Niken Anjani) has the highest engagement rate at 4.14%, with 539,354 followers, making her ideal for high-impact campaigns requiring authentic audience interaction.

What is the average engagement rate for Indonesian influencers?

The average engagement rate across the 29 tracked Indonesian influencers is 0.94%, providing a benchmark for evaluating creator performance against the market standard.

How many top Instagram creators are tracked in Indonesia?

The dataset includes 29 top Instagram influencers in Indonesia with a combined reach of approximately 39.3 million impressions.

Which influencers should I target for authentic engagement?

Mid-tier creators like @antonioblancojr (1.2% ER, 1.4M followers), @pammybowie (0.79% ER, 1.3M followers), and @karmagawa (0.88% ER, 1.2M followers) offer strong engagement relative to follower count for authentic brand partnerships.

Our blog

Discover new things about Marketing, Trends and another priceless information

More posts
What Should You Check Before You Sign an Influencer? A Stage-by-Stage Yes/No Checklist
What Should You Check Before You Sign an Influencer? A Stage-by-Stage Yes/No Checklist

A 3% engagement rate is excellent on Instagram and below-median on TikTok. Running one threshold across both platforms either waves through every candidate or rejects nearly all of them. This checklist walks through five stages—definition, benchmark, screening, verification and sign-off—in the order they cost money, so you catch process failures before you pay for verification.

Read more
How Do You Turn an Influencer Search Into a Shortlist You Can Send a Client?
How Do You Turn an Influencer Search Into a Shortlist You Can Send a Client?

Building a client-ready shortlist burns through four separate monthly allowances in infloo.io—searches, profile views, data-update requests and exports. The workflow that protects your scarcest allowances starts with filtering at the results table, then opens profiles only on survivors, and exports once in the format that matches who reads it.

Read more
How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide
How Do You Find and Vet Instagram Influencers in Brazil? A Stage-by-Stage Guide

Brazil's 50 largest Instagram accounts median 0.29% engagement—11th of 14 countries sampled. Platform choice is the largest lever: Brazil's biggest TikTok accounts median 8.98%, roughly 31x higher. Here's how to build a shortlist that survives review.

Read more