City of London: Top 50 Beautiful Nature Instagram Influencers

As of September 2026, infloo tracks 56 Instagram creators in the City of London in the Beautiful Nature category. Among the 50 largest by followers, the median engagement rate is 0.81% (middle half: 0.24–1.70%), and the median account has 86K followers. Micro-influencers (10K–100K followers): 28 of 50; over 1M followers: 4. Highest engagement: @lifechangediy (28.70%), @valentinacalver (15.68%), @mitcharthur_ (7.55%).

Creators tracked: 56
Median ER (top 50): 0.81%
Middle half of ER (top 50): 0.24–1.70%
Median followers (top 50): 86K
Data as of: September 2026

#	Instagram Account	Categories	Number of followers	Audience Engagement (ER)	User's Country	User's City	Check Fake Followers
1	1 VOYAGED by 9GAG @voyaged Followers: 3,130,424 • ER: 0.53% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Hiking & Trekking Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Hiking & Trekking	Followers 3,130,424	ER 0.53%	Country	City City of London	Check Fake Followers Get contacts
2	2 Jennifer Tuffen \| Travel Blogger • London, UK @izkiz Followers: 2,653,995 • ER: 0.06% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Relocation Beautiful Nature Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Relocation Beautiful Nature	Followers 2,653,995	ER 0.06%	Country	City City of London	Check Fake Followers Get contacts
3	3 Condé Nast Traveller @condenasttraveller Followers: 2,352,945 • ER: 0.07% City of London Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power	Followers 2,352,945	ER 0.07%	Country	City City of London	Check Fake Followers Get contacts
4	4 VISIT LONDON @visitlondon Followers: 1,752,106 • ER: 0.07% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking	Followers 1,752,106	ER 0.07%	Country	City City of London	Check Fake Followers Get contacts
5	5 Great Britain 🇬🇧 @lovegreatbritain Followers: 970,635 • ER: 0.07% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking	Followers 970,635	ER 0.07%	Country	City City of London	Check Fake Followers Get contacts
6	6 Sophie Gardner @sophiegardner Followers: 777,083 • ER: 3.75% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Hiking & Trekking Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Hiking & Trekking	Followers 777,083	ER 3.75%	Country	City City of London	Check Fake Followers Get contacts
7	7 Kelsey Heinrichs @kelseyinlondon Followers: 729,178 • ER: 1.35% City of London Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power	Followers 729,178	ER 1.35%	Country	City City of London	Check Fake Followers Get contacts
8	8 Hannah 📍 UK based travel content creator @postcardsbyhannah Followers: 502,803 • ER: 1.15% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking	Followers 502,803	ER 1.15%	Country	City City of London	Check Fake Followers Get contacts
9	9 𝐀𝐌𝐘 𝐇𝐔𝐋𝐋𝐄𝐘 \| UK Travel Creator @amyenvoyage Followers: 438,565 • ER: 0.12% City of London Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power	Followers 438,565	ER 0.12%	Country	City City of London	Check Fake Followers Get contacts
10	10 Ben Thompson \| London \| United Kingdom 🇬🇧 @travel_withben Followers: 438,192 • ER: 2.82% City of London Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Weather & Climate	Followers 438,192	ER 2.82%	Country	City City of London	Check Fake Followers Get contacts
11	11 Lawrence Walton \| Travel • Photography @lawrencewalton_ Followers: 362,664 • ER: 6.13% City of London Travel Beautiful Nature Boats Hiking & Trekking Underwater Photog... Sailing Check Fake Followers Get contacts	Travel Beautiful Nature Boats Hiking & Trekking Underwater Photog... Sailing	Followers 362,664	ER 6.13%	Country	City City of London	Check Fake Followers Get contacts
12	12 Abena† Travel + London @travellingtuesdays Followers: 305,270 • ER: 0.28% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Solar Power Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Solar Power	Followers 305,270	ER 0.28%	Country	City City of London	Check Fake Followers Get contacts
13	13 London is Pink 💗 Jules \| Photographer @londonispink Followers: 241,196 • ER: 3.55% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hotels Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hotels	Followers 241,196	ER 3.55%	Country	City City of London	Check Fake Followers Get contacts
14	14 Anna \| London Travel Blogger @nospaceinmypassport Followers: 208,478 • ER: 0.2% City of London Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power	Followers 208,478	ER 0.2%	Country	City City of London	Check Fake Followers Get contacts
15	15 𝗠𝘆 𝗟𝗼𝗻𝗱𝗼𝗻 𝗟𝗼𝘃𝗲 \| 𝗗𝗿 𝗔𝗹𝗶 ⚜ @my_london_love Followers: 171,045 • ER: 0.37% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate	Followers 171,045	ER 0.37%	Country	City City of London	Check Fake Followers Get contacts
16	16 Jackie Rezk✨ Solo Travel Blogger \| London @joujoutravels Followers: 170,690 • ER: 0.22% City of London Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power	Followers 170,690	ER 0.22%	Country	City City of London	Check Fake Followers Get contacts
17	17 Charlotte Stacey ⁑ UK Travel & Hotels @lotteboo Followers: 162,615 • ER: 0.17% City of London Cultural & Histor... Travel Agencies Travel Climate Change Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Climate Change Beautiful Nature Weather & Climate	Followers 162,615	ER 0.17%	Country	City City of London	Check Fake Followers Get contacts
18	18 UK Staycation \| Emily Barnes & Krystina Eneh \| UK travel @myukstaycation Followers: 147,418 • ER: 0.44% City of London Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking Check Fake Followers Get contacts	Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking	Followers 147,418	ER 0.44%	Country	City City of London	Check Fake Followers Get contacts
19	19 Jessie Moore @pocketwanderings Followers: 133,602 • ER: 0.17% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Outdoor Lifestyle Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Outdoor Lifestyle	Followers 133,602	ER 0.17%	Country	City City of London	Check Fake Followers Get contacts
20	20 Jade & Dave Hill @jade_lostinbeauty_ Followers: 127,655 • ER: 0.48% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Weather & Climate	Followers 127,655	ER 0.48%	Country	City City of London	Check Fake Followers Get contacts
21	21 Kaylie \| London & UK Travels @girlwiththeredbob Followers: 123,789 • ER: 1.65% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate	Followers 123,789	ER 1.65%	Country	City City of London	Check Fake Followers Get contacts
22	22 Alex Eagle @eagletta Followers: 118,148 • ER: 0.2% City of London Cultural & Histor... Travel Agencies Relocation Climate Change Beautiful Nature Solar Power Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Relocation Climate Change Beautiful Nature Solar Power	Followers 118,148	ER 0.2%	Country	City City of London	Check Fake Followers Get contacts
23	23 Shruti \| UK & Europe Travel @spiral.flyer Followers: 94,875 • ER: 0.65% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking	Followers 94,875	ER 0.65%	Country	City City of London	Check Fake Followers Get contacts
24	24 Eve \|🇬🇧London & Beyond ✈️ @evetraveler Followers: 91,455 • ER: 0.18% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Hotels Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Hotels	Followers 91,455	ER 0.18%	Country	City City of London	Check Fake Followers Get contacts
25	25 Nikita \| luxury travel photographer @nikitabathia Followers: 87,224 • ER: 0.8% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate	Followers 87,224	ER 0.8%	Country	City City of London	Check Fake Followers Get contacts
26	26 Shweta ~ Travel Creator \|📍LONDON (UK) @shweta.wanders Followers: 84,339 • ER: 1.24% City of London Cultural & Histor... Shopping & Fashio... Luxury Fashion Travel Agencies Travel Beautiful Nature Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Luxury Fashion Travel Agencies Travel Beautiful Nature	Followers 84,339	ER 1.24%	Country	City City of London	Check Fake Followers Get contacts
27	27 Kanwal \| Travel Curator @alittlepakistani Followers: 80,474 • ER: 2.24% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate	Followers 80,474	ER 2.24%	Country	City City of London	Check Fake Followers Get contacts
28	28 mostlywalker_ @mostlywalker_ Followers: 63,251 • ER: 7.02% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Space Exploration Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Space Exploration	Followers 63,251	ER 7.02%	Country	City City of London	Check Fake Followers Get contacts
29	29 Giada Zosi @wildwindwanders Followers: 58,771 • ER: 0.88% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Restaurants & Bars Hotels Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Restaurants & Bars Hotels	Followers 58,771	ER 0.88%	Country	City City of London	Check Fake Followers Get contacts
30	30 Eleonora Zontini \| Travel • Lifestyle • London @im_eleonora Followers: 53,429 • ER: 0.5% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate	Followers 53,429	ER 0.5%	Country	City City of London	Check Fake Followers Get contacts
31	31 London Travel Blogger \| Rohan Pawar @rohan.londonyaar Followers: 43,451 • ER: 0.91% City of London Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Relocation Beautiful Nature Solar Power	Followers 43,451	ER 0.91%	Country	City City of London	Check Fake Followers Get contacts
32	32 Raphaela ╳ TRAVEL \| EXPERIENCES \| PHOTOGRAPHY @overpackedsuitcase Followers: 40,885 • ER: 1.01% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate	Followers 40,885	ER 1.01%	Country	City City of London	Check Fake Followers Get contacts
33	33 London Photographer • Shadzii @shadz_ig Followers: 37,017 • ER: 1.54% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Photography Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Photography	Followers 37,017	ER 1.54%	Country	City City of London	Check Fake Followers Get contacts
34	34 Liv Alice \| Travel Content Creator @livyourliife Followers: 36,884 • ER: 0.64% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Sailing Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Sailing	Followers 36,884	ER 0.64%	Country	City City of London	Check Fake Followers Get contacts
35	35 Priyam- London food and travel @travell1ngsoul Followers: 32,615 • ER: 0.21% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate	Followers 32,615	ER 0.21%	Country	City City of London	Check Fake Followers Get contacts
36	36 Nino Tsomaya @ninotsomaya Followers: 30,833 • ER: 1.32% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Solar Power Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Solar Power	Followers 30,833	ER 1.32%	Country	City City of London	Check Fake Followers Get contacts
37	37 Valentina Calver @valentinacalver Followers: 30,808 • ER: 15.68% City of London Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking Check Fake Followers Get contacts	Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking	Followers 30,808	ER 15.68%	Country	City City of London	Check Fake Followers Get contacts
38	38 Elise Myette @elise.abroad Followers: 29,305 • ER: 0.88% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Outdoor Lifestyle Hiking & Trekking Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Outdoor Lifestyle Hiking & Trekking	Followers 29,305	ER 0.88%	Country	City City of London	Check Fake Followers Get contacts
39	39 Unknown Destination \| Budget travel & London tips @unknownndestinationn Followers: 29,070 • ER: 0.85% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Sailing Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Sailing	Followers 29,070	ER 0.85%	Country	City City of London	Check Fake Followers Get contacts
40	40 𝚁𝚘𝚑𝚊𝚗 Malhotra @theimagealchemist Followers: 27,599 • ER: 3.13% City of London Romantic Relation... Shopping & Fashio... Travel Agencies Travel Relocation Beautiful Nature Check Fake Followers Get contacts	Romantic Relation... Shopping & Fashio... Travel Agencies Travel Relocation Beautiful Nature	Followers 27,599	ER 3.13%	Country	City City of London	Check Fake Followers Get contacts
41	41 Vee - UK travel content creator ✨ @photographyby_vee Followers: 24,778 • ER: 0.81% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Weather & Climate	Followers 24,778	ER 0.81%	Country	City City of London	Check Fake Followers Get contacts
42	42 Laurine Tiphanie Lalande @laurinetiphanie Followers: 22,672 • ER: 0.67% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Weather & Climate Hiking & Trekking	Followers 22,672	ER 0.67%	Country	City City of London	Check Fake Followers Get contacts
43	43 Puja & Shoubhik \| London \| Travel Creators🧿 @specialduoexplores Followers: 22,624 • ER: 0.52% City of London Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Hiking & Trekking Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Beautiful Nature Solar Power Hiking & Trekking	Followers 22,624	ER 0.52%	Country	City City of London	Check Fake Followers Get contacts
44	44 Claudiu B Potîrniche @claudiupotirniche Followers: 18,242 • ER: 6.61% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Photography Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Photography	Followers 18,242	ER 6.61%	Country	City City of London	Check Fake Followers Get contacts
45	45 Nadine @nadiamalachi Followers: 15,290 • ER: 1.71% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Beautiful Nature Weather & Climate	Followers 15,290	ER 1.71%	Country	City City of London	Check Fake Followers Get contacts
46	46 Mary 👑 @mary.cerlat Followers: 14,961 • ER: 0.1% City of London Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Swimwear Beautiful Nature Check Fake Followers Get contacts	Cultural & Histor... Shopping & Fashio... Travel Agencies Travel Swimwear Beautiful Nature	Followers 14,961	ER 0.1%	Country	City City of London	Check Fake Followers Get contacts
47	47 Jaye Rockett 🐚🌊🌿 @jayerockett Followers: 14,277 • ER: 1.81% City of London Beautiful Nature Weather & Climate Outdoor Lifestyle Hiking & Trekking Camping Gardening Check Fake Followers Get contacts	Beautiful Nature Weather & Climate Outdoor Lifestyle Hiking & Trekking Camping Gardening	Followers 14,277	ER 1.81%	Country	City City of London	Check Fake Followers Get contacts
48	48 Mitchell Arthur @mitcharthur_ Followers: 13,402 • ER: 7.55% City of London Travel Outdoor Activities Beautiful Nature Hiking & Trekking Mountains Wildlife & Nature Check Fake Followers Get contacts	Travel Outdoor Activities Beautiful Nature Hiking & Trekking Mountains Wildlife & Nature	Followers 13,402	ER 7.55%	Country	City City of London	Check Fake Followers Get contacts
49	49 Marta \| Plus Size London creator • travel • fashion @lifechangediy Followers: 10,981 • ER: 28.7% City of London Cultural & Histor... Climate Change Beautiful Nature Solar Power Weather & Climate Camping Check Fake Followers Get contacts	Cultural & Histor... Climate Change Beautiful Nature Solar Power Weather & Climate Camping	Followers 10,981	ER 28.7%	Country	City City of London	Check Fake Followers Get contacts
50	50 BRITAIN magazine @britain_magazine Followers: 10,695 • ER: 0.54% City of London Cultural & Histor... Travel Agencies Travel Climate Change Beautiful Nature Weather & Climate Check Fake Followers Get contacts	Cultural & Histor... Travel Agencies Travel Climate Change Beautiful Nature Weather & Climate	Followers 10,695	ER 0.54%	Country	City City of London	Check Fake Followers Get contacts

See the TikTok top Average Instagram engagement rate in the United Kingdom Check any Instagram creator for fake followers — free How we build the rankings and measure creators

Frequently asked questions

Who are the top Beautiful Nature Instagram influencers in the City of London?

By followers: @voyaged (3.1M), @izkiz (2.7M), @condenasttraveller (2.4M). By engagement rate: @lifechangediy (28.70%), @valentinacalver (15.68%), @mitcharthur_ (7.55%). Data: infloo, September 2026.

What is a typical engagement rate for Beautiful Nature influencers in the City of London?

The median is 0.81%; half of the 50 largest creators by followers fall between 0.24% and 1.70%. Data: infloo, September 2026.

How many Beautiful Nature Instagram influencers does infloo track in the City of London?

56 as of September 2026. The ranking shows 50 of them, sorted by followers.

Our blog

Discover new things about Marketing, Trends and another priceless information

Who Are the Biggest Instagram Creators in Argentina — and How Do You Pick One?

Argentina's 50 largest Instagram accounts engage at 1.72%, the highest of 14 markets sampled. But the #1 account sits at 0.33% while #10 sits at 7.33% — rank predicts nothing about engagement, and picking the right creator means filtering before you read.

What Should an Influencer Campaign Brief Ask the Client? A Copy-Paste Intake Template for Agencies

A ten-field intake brief that converts vague client demands into executable filters. Here's the template, filled in, with the numbers that prove why "Europe", "high engagement" and "micro-influencers" cannot be searched.

What Should You Check Before You Sign an Influencer? A Stage-by-Stage Yes/No Checklist

A 3% engagement rate is excellent on Instagram and below-median on TikTok. Running one threshold across both platforms either waves through every candidate or rejects nearly all of them. This checklist walks through five stages—definition, benchmark, screening, verification and sign-off—in the order they cost money, so you catch process failures before you pay for verification.