United Kingdom: Top 12 Toys & Games Instagram Influencers
As of September 2026, infloo tracks 12 Instagram creators in the United Kingdom in the Toys & Games category. Their median engagement rate is 1.07% (middle half: 0.23–2.34%), and the median account has 57K followers. Micro-influencers (10K–100K followers): 6 of 12; over 1M followers: 1. Highest engagement: @bwright_news (4.45%), @paulyhiggins (4.41%), @twogayafols (3.58%).
- Creators tracked
- 12
- Median ER
- 1.07%
- Middle half of ER
- 0.23–2.34%
- Median followers
- 57K
- Data as of
- September 2026
| # | Instagram Account |
Categories | Number of followers |
Audience Engagement (ER) |
User's Country |
User's City |
Check Fake Followers |
|---|---|---|---|---|---|---|---|
| 1 |
1
Followers: 11,442,316
• ER: 0.23%
Movies & TV Shows
Pop Art
Toys & Games
VR Devices
Parody & Sketches
Anime
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|
Movies & TV Shows
Pop Art
Toys & Games
VR Devices
Parody & Sketches
Anime
|
Followers
11,442,316
|
ER
0.23%
|
Country
|
City
Emeryville
|
|
| 2 |
2
|
Toys & Games
|
Followers
189,001
|
ER
1.04%
|
Country
|
City
Milton Keynes
|
|
| 3 |
3
Followers: 161,398
• ER: 0.44%
Motherhood
Toddler Activities
Newborn Care
Home Renovation
Home Decor
Toys & Games
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|
Motherhood
Toddler Activities
Newborn Care
Home Renovation
Home Decor
Toys & Games
|
Followers
161,398
|
ER
0.44%
|
Country
|
City
|
|
| 4 |
4
Followers: 158,495
• ER: 4.41%
Toddler Activities
Blended Families
Funny Videos
Cats
Toys & Games
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|
Toddler Activities
Blended Families
Funny Videos
Cats
Toys & Games
|
Followers
158,495
|
ER
4.41%
|
Country
|
City
City of London
|
|
| 5 |
5
Followers: 127,559
• ER: 0.22%
Family & Parenting
Social Issues
Politics
Blended Families
Friendship
Toys & Games
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|
Family & Parenting
Social Issues
Politics
Blended Families
Friendship
Toys & Games
|
Followers
127,559
|
ER
0.22%
|
Country
|
City
City of London
|
|
| 6 |
6
Followers: 88,123
• ER: 1.1%
Toys & Games
Collectibles
VR Devices
Gaming Consoles
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|
Toys & Games
Collectibles
VR Devices
Gaming Consoles
|
Followers
88,123
|
ER
1.1%
|
Country
|
City
City of London
|
|
| 7 |
7
Followers: 26,128
• ER: 1.23%
Toys & Games
Collectibles
VR Devices
Gaming Consoles
Vintage & Antique
Robotics
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|
Toys & Games
Collectibles
VR Devices
Gaming Consoles
Vintage & Antique
Robotics
|
Followers
26,128
|
ER
1.23%
|
Country
|
City
City of London
|
|
| 8 |
8
Followers: 19,323
• ER: 0.19%
Toys & Games
Collectibles
3D Printing
Crafts
VR Devices
Parody & Sketches
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|
Toys & Games
Collectibles
3D Printing
Crafts
VR Devices
Parody & Sketches
|
Followers
19,323
|
ER
0.19%
|
Country
|
City
Manchester
|
|
| 9 |
9
Followers: 15,519
• ER: 0.12%
Family & Parenting
Toddler Activities
Newborn Care
Toys & Games
Woodworking
Knitting
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|
Family & Parenting
Toddler Activities
Newborn Care
Toys & Games
Woodworking
Knitting
|
Followers
15,519
|
ER
0.12%
|
Country
|
City
|
|
| 10 |
10
Followers: 14,816
• ER: 3.58%
Toys & Games
Collectibles
VR Devices
Gaming Consoles
Parody & Sketches
Anime
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|
Toys & Games
Collectibles
VR Devices
Gaming Consoles
Parody & Sketches
Anime
|
Followers
14,816
|
ER
3.58%
|
Country
|
City
Milton Keynes
|
|
| 11 |
11
Followers: 11,816
• ER: 1.92%
Toys & Games
Collectibles
VR Devices
Parody & Sketches
Anime
Cosplay
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|
Toys & Games
Collectibles
VR Devices
Parody & Sketches
Anime
Cosplay
|
Followers
11,816
|
ER
1.92%
|
Country
|
City
City of London
|
|
| 12 |
12
Followers: 6,913
• ER: 4.45%
Movies & TV Shows
Political Shows
TV Series
Memes
Romantic Relation...
Toys & Games
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|
Movies & TV Shows
Political Shows
TV Series
Memes
Romantic Relation...
Toys & Games
|
Followers
6,913
|
ER
4.45%
|
Country
|
City
City of London
|
See also in the cities:
See also in the categories:
- 3D Printing
- Anime
- Blended Families
- Cats
- Collectibles
- Cosplay
- Crafts
- Family & Parenting
- Friendship
- Funny Videos
- Gaming Consoles
- Home Decor
- Home Renovation
- Knitting
- Memes
- Motherhood
- Movies & TV Shows
- Newborn Care
- Parody & Sketches
- Political Shows
- Politics
- Pop Art
- Romantic Relationships & Dating
- Social Issues
- Toddler Activities
- Toys & Games
- TV Series
- Vintage & Antique
- VR Devices
- Woodworking
Frequently asked questions
Who are the top Toys & Games Instagram influencers in the United Kingdom?
By followers: @pixar (11.4M), @preston_builds (189K), @athomewithliv (161K). By engagement rate: @bwright_news (4.45%), @paulyhiggins (4.41%), @twogayafols (3.58%). Data: infloo, September 2026.
What is a typical engagement rate for Toys & Games influencers in the United Kingdom?
The median is 1.07%; half of the 12 creators fall between 0.23% and 2.34%. Data: infloo, September 2026.
How many Toys & Games influencers in the United Kingdom have under 100K followers?
7 of 12: 1 under 10K and 6 with 10K–100K followers.
How many Toys & Games Instagram influencers does infloo track in the United Kingdom?
12 as of September 2026. The ranking shows all of them, sorted by followers.